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Medley Marketing Implements Thin Client at Domino's India

By Yogesh Gupta on Jan 31, 2011
Executive Summary

Jubilant FoodWorks (earlier Domino’s Pizza India) was becoming a defacto for food lovers across India.The hundred plus outlets were dishing out thousands of pizzas as the cash registers were brimming with brisk business.The IT team was spending good amount of time supporting desktop breakdowns.That’s when Delhi-based Medley Marketing specializing into IP based technologies advocated thin client architecture (instead of PCs) at Jubilant FoodWorks.

Case File

Key Parties:
Jubilant Foodworks (Domino’s),Medley Marketing
339 +
Implementation Time:
12 months
Cost of Implementation:
Approx. Rs. 3 Crore
Key Activities:

Desktop replacement with Thin Clients, POC, Software Integration, SLA for delivery & support

Post Implementation ROI:

Hardware capex reduced by 60 percent, Less Opex, Lower software license cost, Less down time, Greener IT

Key Vendor:

VXL Instruments

Key Products:

Thin Client & Peripherals

The year was 2005. Jubilant FoodWorks (earlier Domino’s Pizza India) was becoming a defacto for food lovers across India. The hundred plus outlets were dishing out thousands of pizzas as the cash registers were brimming with brisk business. The basic IT infrastructure was expected to perform with perfection to support this growth. However, the standard desktop setup of 5 to 6 PCs per location proved to be a bottleneck.

The IT team was spending good amount of time supporting desktop breakdowns. “Apart from productivity loss, it was difficult to repair the desktop in the store environment due to limited space,” says Rahul Puri, General Manager - IT, Jubilant FoodWorks. As outlets multiplied, the management was conscious to keep the IT budgets optimized but ensure agile business productivity. We wanted IT to deliver much more than just provide basic desktop support, adds Puri.

That’s when Delhi-based Medley Marketing specializing into IP based technologies advocated thin client architecture (instead of PCs) at Jubilant FoodWorks.

Preparing the Dough

An engineer at Medley introduced VXL thin clients to Jubilant FoodWorks on a marketing call. Thin Client was not popular then, recalls Amita Sharma, Director – Marketing, Medley Marketing. After few visits, the customer got interested in the product pitch. Puri emphasizes, “There needs to be a well planned trial and testing when we introduce new technology to the business, first at the corporate office and then couple of outlets.”
Four brands of thin clients were tested for their product and related service support. Finally, VXL and one other brand were short listed for final POC. Though thin client was billed as a solution, it wasn’t as easy a deployment as baking a thin crust pizza.

“The rugged environment for terminal PCs near a hot oven and flour area meant a need for a sturdy thin client,” says Puri. For Medley Marketing, this seemed much more than a routine thin client replacing desktop project.

Extra Toppings

During POC, both models – Windows and Linux-based were tested. Linux had the obvious advantage of saving on license fee and configuration costs. The Jubilant IT team wanted the best of both. “We wanted to standardize on Linux environment and still ensure a familiar, fast, and easy to use interface,” says Puri. This was an exigent task for both Jubilant and Medley teams.

When the switch was made from Windows CE to Linux, the order form opened quite slowly. Windows CE model had a better option for bit map caching. Medley conducted debugging and engaged with VXL technical team. After two months, a special ‘bit map caching’ feature for Linux was created.

Cost went down by almost 8 to10 percent per thin client using this tweaked Linux model, says Puri. Few problems with settings like user accidentally deleting the pre-defined connections was resolved by restricting default settings by putting password in the thin client setup, says Sharma.


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