Medley Marketing Implements Thin Client at Domino's India | Applications | Hardware Systems | Open source | Security | Casestudies |


Medley Marketing Implements Thin Client at Domino's India

By Yogesh Gupta on Jan 31, 2011
Executive Summary

Jubilant FoodWorks (earlier Domino’s Pizza India) was becoming a defacto for food lovers across India.The hundred plus outlets were dishing out thousands of pizzas as the cash registers were brimming with brisk business.The IT team was spending good amount of time supporting desktop breakdowns.That’s when Delhi-based Medley Marketing specializing into IP based technologies advocated thin client architecture (instead of PCs) at Jubilant FoodWorks.

Case File

Key Parties:
Jubilant Foodworks (Domino’s),Medley Marketing
339 +
Implementation Time:
12 months
Cost of Implementation:
Approx. Rs. 3 Crore
Key Activities:

Desktop replacement with Thin Clients, POC, Software Integration, SLA for delivery & support

Post Implementation ROI:

Hardware capex reduced by 60 percent, Less Opex, Lower software license cost, Less down time, Greener IT

Key Vendor:

VXL Instruments

Key Products:

Thin Client & Peripherals

The year was 2005. Jubilant FoodWorks (earlier Domino’s Pizza India) was becoming a defacto for food lovers across India. The hundred plus outlets were dishing out thousands of pizzas as the cash registers were brimming with brisk business. The basic IT infrastructure was expected to perform with perfection to support this growth. However, the standard desktop setup of 5 to 6 PCs per location proved to be a bottleneck.

The IT team was spending good amount of time supporting desktop breakdowns. “Apart from productivity loss, it was difficult to repair the desktop in the store environment due to limited space,” says Rahul Puri, General Manager - IT, Jubilant FoodWorks. As outlets multiplied, the management was conscious to keep the IT budgets optimized but ensure agile business productivity. We wanted IT to deliver much more than just provide basic desktop support, adds Puri.

That’s when Delhi-based Medley Marketing specializing into IP based technologies advocated thin client architecture (instead of PCs) at Jubilant FoodWorks.

Preparing the Dough

An engineer at Medley introduced VXL thin clients to Jubilant FoodWorks on a marketing call. Thin Client was not popular then, recalls Amita Sharma, Director – Marketing, Medley Marketing. After few visits, the customer got interested in the product pitch. Puri emphasizes, “There needs to be a well planned trial and testing when we introduce new technology to the business, first at the corporate office and then couple of outlets.”
Four brands of thin clients were tested for their product and related service support. Finally, VXL and one other brand were short listed for final POC. Though thin client was billed as a solution, it wasn’t as easy a deployment as baking a thin crust pizza.

“The rugged environment for terminal PCs near a hot oven and flour area meant a need for a sturdy thin client,” says Puri. For Medley Marketing, this seemed much more than a routine thin client replacing desktop project.

Extra Toppings

During POC, both models – Windows and Linux-based were tested. Linux had the obvious advantage of saving on license fee and configuration costs. The Jubilant IT team wanted the best of both. “We wanted to standardize on Linux environment and still ensure a familiar, fast, and easy to use interface,” says Puri. This was an exigent task for both Jubilant and Medley teams.

When the switch was made from Windows CE to Linux, the order form opened quite slowly. Windows CE model had a better option for bit map caching. Medley conducted debugging and engaged with VXL technical team. After two months, a special ‘bit map caching’ feature for Linux was created.

Cost went down by almost 8 to10 percent per thin client using this tweaked Linux model, says Puri. Few problems with settings like user accidentally deleting the pre-defined connections was resolved by restricting default settings by putting password in the thin client setup, says Sharma.


  • Page 1 : Medley Marketing Implements Thin Client at Domino's India
  • Page 2 : Overheating Issue

Other Case Studies

Latest Videos

Vishal Dhupar: NVIDIA is taking Graphics Virtualization to the next level

Vishal Dhupar, MD - South Asia, NVIDIA, talks cloud GPU, the power of graphics virtualization and how NVIDIA is going to be one of the cornerstones of the smart city pie.

Revisiting Customer Strategy Pays: Ram Kumar R, Gemini Communication

R Ram Kumar, Director of Chennai’s Gemini Communication (GCL), explains at length why an overhaul of GCL’s customer strategy and re-establishing connect were vital in helping the company bounce back.

Praveen Sahai: EMC has Consolidated its Channel Partner Strategy

Praveen Sahai, VP Channels, India & SAARC is upbeat about EMC's 3 P channel strategy


Why Flash Storage Will Rule: Analysts

Analysts say flash storage’s enviable speed and performance are stirring up a revolution in the Indian storage market, opening new opportunities for organizations. 

3 steps to digitizing your work for maximum productivity

From the earliest days as a marketing slogan, the elusive concept of the so-called paperless office may finally be taking shape, if anecdotal evidence is anything to go by. A growing number of small businesses and startups, unencumbered by legacy processes, are quietly ditching printouts for an all-digital ecosystem, buoyed by soaring BYOD ownership and growing familiarity with a plethora of cloud services.

Is the information security industry having a midlife crisis?

The information security industry is hot right now, but it's hot because it's failing. The daily announcements about breaches and lost data confirm that criminals are winning the security battle, but how can InfoSec reposition itself in order to win the war?


The State of the Internet

Akamai's Q1 2015 state of the internet report provides insights into key global statistics including connection speeds, broadband adoption (fixed and mobile networks), and IPv4 exhaustion and IPv6 implementation.

India Software Market on an Upswing

According to IDC, the Indian software market has witnessed consistent growth of 10 percent since the second half of 2014, showing signs of growth and revival. 

7 Jobs Technology Has Replaced

Albert Einstein said once that it has become appallingly obvious that our technology has exceeded our humanity. With every invention of technology some poor soul becomes vulnerable to losing his or her job in some corner of the world. Here are few jobs that will cease to exist soon.

Changing Fortunes of Top Tech Companies

The tech sector has been led by these companies for a long time. But how have they fared over the quarters?

India's Leading VADs

Why Channels Want to Partner With Inflow Technologies

Inflow Technologies’ tie up with 39 vendor companies, an extensive tech portfolio, and a services play, are great value propositions for enterprise channels, says its President and CEO, Byju Pillai.

iValue Creates Real Value for Channels in India

Focused on niche vendor alliances around data, network and app management backed by a robust channel ecosystem marked iValue's success in 2014. What clicked for the seven-year-old VAD?

RAH Infotech Shows Channels the Way Ahead

Mutual trust and long lasting bond with vendor companies and channel partners helps VADs to evolve and succeed in today’s aggressively competitive market. Leveraging competent channel partners and forge niche vendor alliances marks RAH Infotech’s success in 2014.

How Satcom Infotech is Adapting to New Security Landscape

As a leading value added distributor, Satcom Infotech is emerging as an end-to-end security player, helping both customers and partners grow.

How ComGuard Shields Channel Partners

As emerging technologies introduce new threats to the enterprise landscape, they are making channel partners anxious. But VADs like ComGuard are putting their worries to rest. Here's how.

Tech Chat

Collaborating To Outcome Based World: Priyadarshi Mohapatra, Avaya

Priyadarshi Mohapatra, Managing Director, India and SAARC, Avaya, on how IT is transitioning from a keep-the-lights-on role to one that enables customers to deliver results.

The Dawn of the Digital Age: Akhilesh Tuteja, KPMG

The development of digital infrastructure will be a key growth driver for technology and solution providers. 

Paradigm Shift from End-Users to User-First : Parag Arora,Citrix

Parag Arora, Area Vice President and India Head, India Sub-continent, Citrix, says new technologies will force organizations to take a user-first approach in 2015.

Mobile and Cloud Are Gamechangers of the Future: Karan Bajwa, Microsoft

Karan Bajwa, Managing Director, Microsoft India, says, in  2015, organizations will adopt a mobile-first and cloud-first strategy to get ahead of competition.

A Network for the Internet of Everything : Dinesh Malkani,Cisco

Dinesh Malkani, President, India and SAARC, Cisco, talks about IoT and the significant technology transitions in the networking world.

Moving to the Third Platform: Jaideep Mehta, IDC

Cloud and mobility are the two technologies that will fuel the rapid adoption of the third platform in India.

Envisaging a Holistic Security Strategy For 2015: Sanjay Rohatgi,Symantec

Sanjay Rohatgi, President–Sales, Symantec India, says the company has a set of holistic solutions in place to secure organizations from security threats. 

Beating the Bad Guys: Sivarama Krishnan, PwC

Organizations will need to turn inwards to establish robust information security strategies.

Building Capabilities for a Digital Tomorrow: Alok Ohrie,Dell

Alok Ohrie, President and Managing Director, Dell India, on the company’s investments to build end-to-end solutions and delivery capabilities for a digital world.


Kamtron Systems

Transitioning towards a service-oriented company will boost our growth, believes Kavita Singhal, director, Kamtron Systems.

TIM Infratech

Delivering ‘best of breed’ technologies to enterprises is key to success, says Monish Chhabria, MD, TIM Infratech

Mudra Electronics

A vendor-agnostic strategy helped us sustain business, says Bharat Shetty, CMD, Mudra Electronics.

Systematix Technologies

Our USP is a customer-friendly approach backed by services, says Akhilesh Khandelwal, Director, Systematix Technologies.

CorporateServe Solutions

Our ability to turnaround complex ERP projects in record time is what gets us customer referral, says Vinay Vohra, Founder & CEO, CorporateServe Solutions.

KernelSphere Technologies

We are emerging as an end-to-end systems integrator, says Vinod Kumar, MD, KernelSphere Technologies.

Uniware Systems

We constantly validate emerging technologies for first-mover advantage, says Vergis K.R., CEO, Uniware Systems.

Astek Networking & Solutions

An innovative approach helps us stay successful, says Ashish Agarwal, CEO, Astek Networking & Solutions.

CSM Technologies

Our approach is backed by innovation and simplicity, says Priyadarshi Nanu Pany, CEO, CSM Technologies.


Signup for our newsletter and get regular updates.