News
Cisco Outlines Channel Direction for FY10
ChannelWorld Bureau Thu, Sep 24, 2009Highlighting his priorities for FY 2010 such as growing Cisco’s relationship with its partner community and ensuring partner profitability, B Raghavendran, VP- Channel Operations and Commercial Strategy, Cisco India & SAARC, reiterated the vendor's priorities such as building the collaborative channel, partner model transformation and business simplification.
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Raghavendran said, “As we enter FY10, Cisco will organize the channel around key architectures, segments and business models to provide the thought leadership necessary to position our partners for growth. Working with teams within Cisco, we will evolve our partner programs and incentives to increase Cisco’s relevance for all partner types and expand our offer types to meet the needs of our partners.”
Cisco will adopt a ‘Together We Lead’ approach where the company is prioritizing resources around the needs of partners to help drive growth, engagement and loyalty, the vendor said. Further, the vendor will focus on orchestrating partner marketing campaigns, resources and enablement around go-to-market strategies and channel priorities, to build partnerships, it said.
