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HP Abandons EDS Brand

By NetworkWorld Thu, Sep 24, 2009

HP announced it would leave the EDS brand behind and rename its IT services provider business as HP Enterprise Services. The name change comes a year after HP acquired EDS for $13.9 billion in a deal that shot HP to the top of the IT services market, behind its competitor IBM. HP is also renaming its Technology Solutions Group as HP Enterprise Business.

The company reported, the groups now comprising the HP Enterprise Business accounted for 47 percent of its revenue and 60 percent of its non-GAAP operating profit in the third quarter of FY09.

“We are combining the services brand equity that EDS has built over the last 47 years with HP’s technology leadership to become the leading IT services provider,” said Joe Eazor, SVP and GM- Enterprise Services, HP.

EDS was founded in 1962 and established in the IT services market, dominating for 25 years, alongside IBM and CSC. Then in the late 1990s and early 2000s, global outsourcing emerged and players from India and Europe changed the IT services landscape.

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