India's Most Valued Principals | Features | ChannelWorld.in

PARTNER HOTLINES

India's Most Valued Principals

By ChannelWorld

Perception is reality. And that is more so when it is held by the vendors’ feet on the street, or in other words, the channel partners. So, what do the partners feel? Who are the best vendors to work with? What makes them better? What differentiates them from the competition?

To find out answers to these questions and more, we bring you India’s Most Valued Principals, as rated by the channel partners on critical parameters that drive business growth (see methodology for more details).

In the largest survey of its kind, a total of 296 unique respondents from across the country participated and rated 45 different vendors across 12 categories on six key parameters. Though in the accompanying tables the number of vendors is restricted only to the top five, there were, on an average, seven to eight vendors in each category. And categories in which the vendor concentration is low (essentially monopolies or oligopolies) were not included. Hence, there is no microprocessor, or mainframe, or virtualization category.

Since many solution providers deal in multiple categories and engage with multiple vendors, on an average, each respondent rated vendors in four different categories and rated about two vendors in each category.

Though the scores varied depending on the category, at an aggregate level, partners rated the technology solutions of vendors considerably higher than other parameters like marketing assistance or customer support. At the same time, training and certification was identified by the partners as the weakest parameter for all the vendors.

Looking at the aggregate scores, another interesting observation is the fact that partners in certain categories have rated their principals higher across parameters compared to other categories. For instance, vendors in categories like storage management software, network storage, and network security appliances received higher average scores across parameters, while vendors in categories like desktops & notebooks, servers, wireless networking, and workgroup printers & MFDs, received low average scores.

Going through the responses also highlighted the issue of how some unscrupulous elements try to manipulate these surveys. For instance, MAIA Intelligence was excluded from the survey results when investigations revealed that a total of 37 respondents claiming to represent 37 different partners of MAIA with unique names, telephone numbers, and e-mail ids, and rating MAIA between 8 and 10 on all parameters, were an attempt to manipulate the results in the Business Intelligence category in favor of the company.

As suspected, all these 37 responses came within a span of five hours on Nov 3 from the same IP address! A simple check traced the IP address to Navi Mumbai and a quick conversation with some of those 37 people who were said to have participated confirmed that they had indeed not participated. As the saying goes, there is always one bad apple.

The survey has, however, thrown up some interesting results along with some predictable ones. The top three ranked players in each category are being awarded the Gold, Silver, and Bronze awards respectively. Read on to check out this year’s winners.


Latest Features

  • Security threats, hackers and shadow IT still plague health IT

    Security threats, hackers and shadow IT still plague health IT

    Security has long been a primary challenge in the health IT market, and two new reports help illustrate the vulnerabilities surrounding some of the most sensitive consumer data.
  • Why integrated social suites are failing marketers

    Why integrated social suites are failing marketers

    Most enterprise technology eventually converges into a suite, as it did with ERP. Integration hassles, management headaches and training challenges arising from a mishmash of best-of-breed solutions drive frustrated enterprise software buyers to the suite life -- but not in marketing tech, at least not yet.
  • 3 steps to digitizing your work for maximum productivity

    3 steps to digitizing your work for maximum productivity

    From the earliest days as a marketing slogan, the elusive concept of the so-called paperless office may finally be taking shape, if anecdotal evidence is anything to go by. A growing number of small businesses and startups, unencumbered by legacy processes, are quietly ditching printouts for an all-digital ecosystem, buoyed by soaring BYOD ownership and growing familiarity with a plethora of cloud services.
  • Attracting millennials starts with digital tech

    Attracting millennials starts with digital tech

    The ways millennials use technology are changing how companies brand themselves to attract young talent. However, according to a new study from the CMO Council and Executive Networks, most marketing and HR leaders don't have brand strategies that align with millennial preferences.
Latest Videos

Vishal Dhupar: NVIDIA is taking Graphics Virtualization to the next level

Vishal Dhupar, MD - South Asia, NVIDIA, talks cloud GPU, the power of graphics virtualization and how NVIDIA is going to be one of the cornerstones of the smart city pie.

Revisiting Customer Strategy Pays: Ram Kumar R, Gemini Communication

R Ram Kumar, Director of Chennai’s Gemini Communication (GCL), explains at length why an overhaul of GCL’s customer strategy and re-establishing connect were vital in helping the company bounce back.

Praveen Sahai: EMC has Consolidated its Channel Partner Strategy

Praveen Sahai, VP Channels, India & SAARC is upbeat about EMC's 3 P channel strategy

EDITOR'S PICK

Why Flash Storage Will Rule: Analysts

Analysts say flash storage’s enviable speed and performance are stirring up a revolution in the Indian storage market, opening new opportunities for organizations. 

3 steps to digitizing your work for maximum productivity

From the earliest days as a marketing slogan, the elusive concept of the so-called paperless office may finally be taking shape, if anecdotal evidence is anything to go by. A growing number of small businesses and startups, unencumbered by legacy processes, are quietly ditching printouts for an all-digital ecosystem, buoyed by soaring BYOD ownership and growing familiarity with a plethora of cloud services.

Is the information security industry having a midlife crisis?

The information security industry is hot right now, but it's hot because it's failing. The daily announcements about breaches and lost data confirm that criminals are winning the security battle, but how can InfoSec reposition itself in order to win the war?

SLIDESHOWS

The State of the Internet

Akamai's Q1 2015 state of the internet report provides insights into key global statistics including connection speeds, broadband adoption (fixed and mobile networks), and IPv4 exhaustion and IPv6 implementation.

India Software Market on an Upswing

According to IDC, the Indian software market has witnessed consistent growth of 10 percent since the second half of 2014, showing signs of growth and revival. 

7 Jobs Technology Has Replaced

Albert Einstein said once that it has become appallingly obvious that our technology has exceeded our humanity. With every invention of technology some poor soul becomes vulnerable to losing his or her job in some corner of the world. Here are few jobs that will cease to exist soon.

Changing Fortunes of Top Tech Companies

The tech sector has been led by these companies for a long time. But how have they fared over the quarters?

India's Leading VADs

Why Channels Want to Partner With Inflow Technologies

Inflow Technologies’ tie up with 39 vendor companies, an extensive tech portfolio, and a services play, are great value propositions for enterprise channels, says its President and CEO, Byju Pillai.

iValue Creates Real Value for Channels in India

Focused on niche vendor alliances around data, network and app management backed by a robust channel ecosystem marked iValue's success in 2014. What clicked for the seven-year-old VAD?

RAH Infotech Shows Channels the Way Ahead

Mutual trust and long lasting bond with vendor companies and channel partners helps VADs to evolve and succeed in today’s aggressively competitive market. Leveraging competent channel partners and forge niche vendor alliances marks RAH Infotech’s success in 2014.

How Satcom Infotech is Adapting to New Security Landscape

As a leading value added distributor, Satcom Infotech is emerging as an end-to-end security player, helping both customers and partners grow.

How ComGuard Shields Channel Partners

As emerging technologies introduce new threats to the enterprise landscape, they are making channel partners anxious. But VADs like ComGuard are putting their worries to rest. Here's how.

Tech Chat

Collaborating To Outcome Based World: Priyadarshi Mohapatra, Avaya

Priyadarshi Mohapatra, Managing Director, India and SAARC, Avaya, on how IT is transitioning from a keep-the-lights-on role to one that enables customers to deliver results.

The Dawn of the Digital Age: Akhilesh Tuteja, KPMG

The development of digital infrastructure will be a key growth driver for technology and solution providers. 

Paradigm Shift from End-Users to User-First : Parag Arora,Citrix

Parag Arora, Area Vice President and India Head, India Sub-continent, Citrix, says new technologies will force organizations to take a user-first approach in 2015.

Mobile and Cloud Are Gamechangers of the Future: Karan Bajwa, Microsoft

Karan Bajwa, Managing Director, Microsoft India, says, in  2015, organizations will adopt a mobile-first and cloud-first strategy to get ahead of competition.

A Network for the Internet of Everything : Dinesh Malkani,Cisco

Dinesh Malkani, President, India and SAARC, Cisco, talks about IoT and the significant technology transitions in the networking world.

Moving to the Third Platform: Jaideep Mehta, IDC

Cloud and mobility are the two technologies that will fuel the rapid adoption of the third platform in India.

Envisaging a Holistic Security Strategy For 2015: Sanjay Rohatgi,Symantec

Sanjay Rohatgi, President–Sales, Symantec India, says the company has a set of holistic solutions in place to secure organizations from security threats. 

Beating the Bad Guys: Sivarama Krishnan, PwC

Organizations will need to turn inwards to establish robust information security strategies.

Building Capabilities for a Digital Tomorrow: Alok Ohrie,Dell

Alok Ohrie, President and Managing Director, Dell India, on the company’s investments to build end-to-end solutions and delivery capabilities for a digital world.

FAST TRACK

Kamtron Systems

Transitioning towards a service-oriented company will boost our growth, believes Kavita Singhal, director, Kamtron Systems.

TIM Infratech

Delivering ‘best of breed’ technologies to enterprises is key to success, says Monish Chhabria, MD, TIM Infratech

Mudra Electronics

A vendor-agnostic strategy helped us sustain business, says Bharat Shetty, CMD, Mudra Electronics.

Systematix Technologies

Our USP is a customer-friendly approach backed by services, says Akhilesh Khandelwal, Director, Systematix Technologies.

CorporateServe Solutions

Our ability to turnaround complex ERP projects in record time is what gets us customer referral, says Vinay Vohra, Founder & CEO, CorporateServe Solutions.

KernelSphere Technologies

We are emerging as an end-to-end systems integrator, says Vinod Kumar, MD, KernelSphere Technologies.

Uniware Systems

We constantly validate emerging technologies for first-mover advantage, says Vergis K.R., CEO, Uniware Systems.

Astek Networking & Solutions

An innovative approach helps us stay successful, says Ashish Agarwal, CEO, Astek Networking & Solutions.

CSM Technologies

Our approach is backed by innovation and simplicity, says Priyadarshi Nanu Pany, CEO, CSM Technologies.

SOCIAL MEDIA @ CW India
SIGNUP FOR OUR NEWSLETTER

Signup for our newsletter and get regular updates.