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Head Office: Delhi
Revenue 2008–09: Rs 201 Crore
No. of Employees: 1252
Key Principals: Microsoft, Google, QlikTech, HP, Acer, Emerson, IBM, Symantec, CISCO, D-Link, APC
Key Executives: Ranjan Chopra, MD; Ravi Dutt Sharma, CTO / CIO; Deepak Rai, Head of Finance
Key Technologies: BI, ERP, CRM, BPM, SCM, Servers, Networking, Storage, Power Systems, Peripherals
Key Verticals: Pharma, BFSI, Manufacturing, Education, IT/ITES, Retail, Govt.
Team Computers needs no introduction in the industry. Since the inception of Team Computers in 1987, Founder and Managing Director Ranjan Chopra has seen enough ups and downs.
In a journey spanning more than three decades, in an industry that is extremely competitive, surviving becomes a challenge in itself. Team has been consistent in not only surging volume wise but also consistently raising the bar on the quality of service.
Having branched out in US, Team presently also boasts of a global customer base. Chopra explains the drivers of the growth as he says, “We have worked our way to become an end to end IT solution provider. We provide high quality but at low and competent costs. This has helped us to build long term relationships that we indeed consider critical for the business.” The commitment to positive outcomes for the customers remains intact.
The growth of the organization stems from the clear vision of its founder. He says, “The primary job of a leader is to set clear targets as without goals it’s just a practice. We are all carrying different quarterly goals in our minds and it’s important that we sync with the highest priority. We need to declare a “war on waste”. Waste of time is due to no planning. We need to set clear goals, measure achievement and give regular rewards.”
He further adds, “Unless leaders are regular, their teams will never get the message. We often take on personal targets like going for a walk, exercising or food habits; at times we fail. It’s important that when we fail, we don’t give up on our targets. We need to mentally push ourselves to go for it, reset and restart.”
Putting all the eggs in one basket was never a strategy that Team adopted. “We have always looked beyond the obvious and ventured into related technology areas. We ventured into ERP solutions, BPM and business intelligence solutions and have carved ourselves a niche through innovative and explorative approach. Our customer centric approach has always helped us,” says Chopra.
In an altogether different approach, Chopra suggests that the vendors and SP’s are in the same boat. He says, “Vendors’ challenges and needs are not very different from ours and we work together in a cooperative and cohesive fashion, listening to them and doing the best of what can be done while safe guarding the interests of all those involved.” There are other plans such as leveraging the expertise in the field of business intelligence.
Chopra proudly shares his new trick in the trade, saying, “We have tied with one of the top technology analysts and consultants — Gartner. Also, in selective verticals, we have started a practice where we own up, guarantee, and charge a customer based on the outcome. Alongside, we are planning to strengthen our US presence.”
Ranjan Chopra, Managing Director, Team Computers talks about the best business practices that they have put in place to succeed.
What is the one thing that is most critical to any business and what is the role of the solution provider in it?
CHOPRA: IT today affects the basic business of the organization. A trust worthy solution partner is one who empathizes with its clients business and helps attain better results with minimum cost implications. This is a critical factor to the overall success of any organization.
What special efforts are being taken to meet demand in the face of falling supply?
CHOPRA: There has been an extensive and repetitive exercise to cut excess flab in the company, thus bringing about higher productivity at lower costs. We have invested heavily in our marketing. From product orientation, we have now moved completely into solution orientation.
Through off site trainings and institutional consultancies, we have been able to transform a large part of our senior management and the frontline executives into customer friendly solution partners and not just service providers. As many as 10 end user events have been organized or participated in, in last 3 months.
We have organized feedback sessions, hand holding sessions and customer training sessions to get to the pulse of the customers, where we have also approached our erstwhile clients. We have created systems and processes that have in helped our project management, delivery and monitoring capabilities.
Focusing on the client reporting and communications, the frontline executives are further enabled to provide the best in class experience with Team.
How do you manage to maintain the vendor’s interests and handle pressure from them to meet targets?
CHOPRA: Our vendors and we are on the same boat. Vendors’ challenges and needs are not very different from ours and we work together in a cooperative and cohesive fashion, listening to them and doing the best of what could be done, safe guarding the interest of each one involved.
How did you start to diversify? What made you realize that you need to broaden your horizons?
CHOPRA: Putting all our eggs in one basket was never our strategy. We have always looked beyond the obvious and ventured into related technology areas. We ventured into ERP solutions, BPM and Business Intelligence Solutions and have carved a niche position through our innovative and explorative approach. Our customer centric approach has always helped us.
What are the guiding principles of the company?
CHOPRA: The organization follows a policy of transparency and candor amongst the team members, associates and to a great extent with our clients as well. We believe in regular innovation and providing value to our customers. The real measurement of success is the satisfaction level of customers. We focus on offering high quality at a low cost. We strongly detest and discourage clandestine deals and politics.