Duckback Systems | Fasttrack | ChannelWorld.in
Close
%%CLICK_URL_UNESC%%

Duckback Systems

Added on Mar 28, 2011 by Shreehari Paliath
Duckback Sytems
"

It is important to understand the product well says Asis Chaudhuri, COO, Duckback Systems

Snapshot

Duckback Systems

Founded:
1986
Headquarters:
Kolkata
Key Executives:
Asis Chaudhuri, COo, Sayantan Pal Chaudhuri – Head Enterprise Sales
Revenues 2008-09:
Rs 20 Crore
Revenues 2009-10:
Rs 25 crore
Employees:
25
Principals:
Microsoft, IBM( Hardware, Storage and Software), Oracle, Citrix, Adobe, Autodesk, Symantec, CA, McAfee, Trend Micro, Websense,
Website:
www.duckback.co.in
Activities:
Virtualization, Cloud computing, Asset Management, Document Management, Rights Management Services, Database Management, Network

Two decades back IT was a different ball game altogether. The world already knew its significance, but the attribution that India is accorded today with regard to the industry was still at a nascent stage. Duckback Information Systems was set up in 1986 in Kolkata with a primary focus on software development. “When we started up, like many companies at the time, we decided to partner with Microsoft and focus on selling their products. Then we were selling a box and selling software alone was a great source of revenue, but today it would be a challenge just to stick to that alone,” says Asis Chaudhuri, COO, Duckback Systems.

“At that point the competition was not big. Although there were companies who we had to compete with, the requirements and realization of customers was not as acute as of now,” he adds.

Up until 2008 Duckback Systems was largely focusing on software development alone. Along with the partnership with Microsoft, the company has added Oracle, Citrix, IBM and other principals to their roll. They company says that to maintain the demand of the industry with potential technicalities for the future, the company gradually steered its attention towards almost all relevant areas of application.

The First Steps

They won their first deal with the Department of Telecom in Kolkata. Those days the telecom sector worked on the UNIX platform and Duckback was one of the solution providers for UNIX in the region. Their expertise in the field helped to complete the assignment successfully. “At that time a software box would cost close to Rs 20,000. These days it would hardly come to Rs 2000. This is how much technology and the availability has changed over the years, and therefore there is a need for improvement,” recalls Chaudhuri.

“Initially the challenge in implementing solutions was to understand the need of the customer. We had to understand the product and only then implement. We could have any number of products based on cloud or application development, but if you do not understand the customer’s requirements it holds no value to them. We are basically a solution based organisation and not a software sales company. Therefore it’s our job to understand all the products,” adds Chaudhuri.

In the last couple of years Duckback systems has decided to spread its wings wider to adapt to the versatile IT market. “Over the years, the market dynamics has changed. As is with technology, products always come and go and it was important for us to make changes in our organisation. Previously the focus was on customised development, but now with ERP and SAP products, the market scenario has opened up. It is a ready-made product that can be applied to existing pain points and issues in the customers’ business process. So we also had to improve our technical skill set to stay competitive in the industry. A few years back nobody was talking about the cloud. Now it’s a rage. So it becomes vital to be constantly on the move to improve our skill set, stay on course as a top SI player,” says Chaudhuri.

The company is a large partner to a number of vendors in eastern India. What makes them help fight competition? “We are working in our own segment. There are other large SIs that are providing solutions but their infrastructure cost is much higher than ours. We provide the best support and execution for our customers, hence they prefer us,” says Chaudhuri.

Spreading Wings

Duckback Systems has also diversified from selling software to hardware like servers, networking and security since 2008. They have bagged a few big banking deals. Duckback’s turnover for the year 2009-10 was Rs 25 Crore, which is a huge increase from their the Rs 20 Crore figure in 2008-09, especially considering the shortfall of projects during the downturn and the general apprehension towards upgrades in technology for most companies around the globe at a time when the slump was taking its toll. Nearly 50 percent of the software sales are to enterprises and 35 percent of which relates to their SMB sales. The service and support is also a significant arm that consists of ten percent of their revenue. Duckback Systems caters to different industry segments like Aerospace and defence, financial, education, among others.

The company maintains that through continuous monitoring and close association with the quality assurance cell during every stage of business, their software marketing division does periodical reviews of their work at every stage which helps in maintaining the quality of their solutions and implementations. “We have an internal training process. The team is well versed with the product and as I mentioned earlier understands it well to cater to the needs of the customers. We obviously have interactions with the vendors and principals who help in the training. The employees have tests to go through in the hardware and software bit, which in turn helps in the technical training. Based on all these we also develop our own methods,” says Chaudhuri. For most SIs this part of their business process is significant as it directly reflects on the quality of implementation and the subsequent execution of a project. Duckback Systems has 25 employees, but their training regime is offering positive results for the business.

They did two implementations for BSNL in Chandigarh and Kolkata recently, where they implemented their mobile service delivery. They have also implemented a number of projects for the banking segment. The technologies that the company focuses on are virtualization, cloud computing, asset management, document management, rights management services, database management among others.

For a company that has variegated technology solutions, cloud seems to be on top of their agenda. “Of all the technologies around I believe that cloud computing will live the hype. It will be well sought after in the next two years. As an IT company we have to understand the technology and use it in the best possible manner. We have done Exchange and Sharepoint implementation in the cloud environment. So we have already started our bit to garner some traction in the cloud sector with our solutions,” adds Chaudhuri.

Duckback has valuable expertise in virtualization also. They have executed applications on desktop and server virtualization for their customers. Partnering huge vendors would mean meeting targets designated by them. But Chaudhuri says not all companies are target oriented. There is a lot of margin in volume selling and implementation. So they have an option to pick according to their requirements.

They looking at the future optimistically. “We have started selling hardware solutions. At present the best infrastructure and manpower is based here in Kolkata. But we are planning to start a branch in Mumbai too very soon,” says Chaudhuri.

Other Companies on the FastTrack

  • Aarna Global Infotech Solutions

    Aarna Global Infotech Solutions

    Offering independent, vendor-free advice is required to make any business process seamless, says Manish Mehlawat, director, Aarna Global Infotech Solutions.
  • Umbrella Infocare

    Umbrella Infocare

    A focus on seamless service delivery and an aim to become one of the top cloud service providers is what drives Umbrella Infocare, says the company’s Director Sanjay Agarwal.
  • Kamtron Systems

    Kamtron Systems

    Transitioning towards a service-oriented company will boost our growth, believes Kavita Singhal, director, Kamtron Systems.
  • TIM Infratech

    TIM Infratech

    Delivering ‘best of breed’ technologies to enterprises is key to success, says Monish Chhabria, MD, TIM Infratech
Editor's Pick
Customer service: The proof is in the numbers

Customer service: The proof is in the numbers

Customer satisfaction increases when you find your greatest weaknesses and then hone in with a laser focus to address them.

5 principles for great vendor relationships

5 principles for great vendor relationships

Unhappy with your vendor? Challenge them to commit to a strategic relationship. And don’t hesitate to move on if they don’t.

Services is a Multi-Pronged Strategy: Jayanth Gojer, Vitage Systems

Services is a Multi-Pronged Strategy: Jayanth Gojer, Vitage Systems

Services is the goldmine for us, asserts Jayanth Gojer, COO of Bangalore’s Vitage Systems.

We Help Customers Effectively Integrate the SMAC Stack: Pankaj Ratra, Path Infotech

We Help Customers Effectively Integrate the SMAC Stack: Pankaj Ratra, Path Infotech

Customers need applications to effectively adopt and integrate the SMAC stack and we help them achieve the objective, says Pankaj Ratra, Director-Sales & Marketing, Path Infotech

How Ujjivan is Using a Mobile App to Uplift the Underprivileged

How Ujjivan is Using a Mobile App to Uplift the Underprivileged

Enough is said about Digital India. But it’s actually happening here and now. Ujjivan Financial Services, a microfinance company, is leveraging a mobile app to make sure that its underprivileged customers get loans real quick in order to grow their businesses.

Latest Videos
Cloud Computing is Not Hype, But Real: Channel Partners

Cloud Computing is Not Hype, But Real: Channel Partners

Cloud Computing has come out of the hype cycle and is now the defining point for enterprise IT, channel partners observe, about the potential for cloud, cloud services and the financing models around cloud computing. 

Services is a Multi-Pronged Strategy: Jayanth Gojer, Vitage Systems

Services is a Multi-Pronged Strategy: Jayanth Gojer, Vitage Systems

Services is the goldmine for us, asserts Jayanth Gojer, COO of Bangalore’s Vitage Systems.

We Help Customers Effectively Integrate the SMAC Stack: Pankaj Ratra, Path Infotech

We Help Customers Effectively Integrate the SMAC Stack: Pankaj Ratra, Path Infotech

Customers need applications to effectively adopt and integrate the SMAC stack and we help them achieve the objective, says Pankaj Ratra, Director-Sales & Marketing, Path Infotech

How Ujjivan is Using a Mobile App to Uplift the Underprivileged

How Ujjivan is Using a Mobile App to Uplift the Underprivileged

Enough is said about Digital India. But it’s actually happening here and now. Ujjivan Financial Services, a microfinance company, is leveraging a mobile app to make sure that its underprivileged customers get loans real quick in order to grow their businesses.

How Mobility Has Helped Our Business Grow: Channel Partners

How Mobility Has Helped Our Business Grow: Channel Partners

Indian channel partners share how mobility has been instrumental in growing the business of their customers and how that, in turn, has taken partners' business to another level.

ChannelWorld Research
Why Channels Have Changed Their Go-to-Market Strategy in Six Months

Why Channels Have Changed Their Go-to-Market Strategy in Six Months

According to our SOTM Mid-Year Survey, a majority of Indian channels said their top go-to-market strategy was to offer services in a recurring revenue model—not introducing new technologies, like SMAC, which was their top GTM strategy six months ago.

SOTM Mid-Year Survey 2015: Your Roadmap for the Next 6 Months

SOTM Mid-Year Survey 2015: Your Roadmap for the Next 6 Months

According to the survey, the next six months of the year are going to be eventful. Here are the challenges, emerging technologies and trends that will shape the rest of the year for you.

Big Data, Mobility Top Partners’ Wish List: SOTM Mid-Year Survey 2015

Big Data, Mobility Top Partners’ Wish List: SOTM Mid-Year Survey 2015

According to the ChannelWorld's State of the Mart Mid-Year Survey (SOTM) 2015, big data is the way to go for the enterprise channels for the second half of this year, with 34 percent partners planning to invest in it.

Private Cloud Still Remains a ‘Safe Bet’ for Partners: SOTM Survey 2015

Private Cloud Still Remains a ‘Safe Bet’ for Partners: SOTM Survey 2015

According to the STOM 2015 survey, channel partners who are into cloud computing feel that 42 percent of their business will be generated by private cloud.

Partners Pin Hope on Government, Expects IT Spend to Grow: SOTM Mid-Year Survey 2015

Partners Pin Hope on Government, Expects IT Spend to Grow: SOTM Mid-Year Survey 2015

According to the ChannelWorld's State of the Mart Mid-Year survey (SOTM) 2015, 30 percent of the channel partners believe that IT spend in the government sector is likely to increase in next six months.

No More Baby Steps, Partners Ready to ‘Risk’ Gambling with Disruptive Tech: SOTM Survey 2015

No More Baby Steps, Partners Ready to ‘Risk’ Gambling with Disruptive Tech: SOTM Survey 2015

According to ChannelWorld’s State of the Mart Survey (SOTM) 2015, 43 percent of channel partners say their business will have a ‘high risk appetite’ in the second half of this year.

Channels’ 3 Great Expectations from Tech OEMs

Channels’ 3 Great Expectations from Tech OEMs

Introduced as an individual category under ‘Expectations from tech OEMs’ list in SOTM Mid –Year Survey, ‘transparent deal registration’ emerged as the biggest concern for channel companies in India.

SLIDESHOWS
What Quarterly Earnings Reveal About Top IT Companies

What Quarterly Earnings Reveal About Top IT Companies

As top companies reported their quarterly earnings, we find out what strategy worked best for them and the causes of concern in the future.

10 Things You Need to Know About Bi-Modal IT

10 Things You Need to Know About Bi-Modal IT

No longer just another buzzword, bi-modal IT is soon becoming a necessary organizational setup in most companies, especially the ones which find it difficult to go completely digital. Read on to know what CIO.com (http://bit.ly/1Rz1Jti) wants you to know about this system.

Five Hybrid Cloud Benefits Your Customers Can’t Ignore

Five Hybrid Cloud Benefits Your Customers Can’t Ignore

According to IDC, the global cloud market, including private, public and hybrid clouds, will hit $118 billion in 2015 and crest at $200 billion by 2018. If that isn’t enough for you to convince customers to take the hybrid cloud route, here are five more from across the web.

Horrible Bosses: Five Bosses You’d Love to Kill

Horrible Bosses: Five Bosses You’d Love to Kill

It takes all kinds to make the world go round. But it takes only one to bring yours to a standstill: Your boss. Here are five types of bosses you wouldn’t miss—when they’re gone (under mysterious circumstances).

India's Leading VADs
Why Channels Want to Partner With Inflow Technologies

Why Channels Want to Partner With Inflow Technologies

Inflow Technologies’ tie up with 39 vendor companies, an extensive tech portfolio, and a services play, are great value propositions for enterprise channels, says its President and CEO, Byju Pillai.

iValue Creates Real Value for Channels in India

iValue Creates Real Value for Channels in India

Focused on niche vendor alliances around data, network and app management backed by a robust channel ecosystem marked iValue's success in 2014. What clicked for the seven-year-old VAD?

RAH Infotech Shows Channels the Way Ahead

RAH Infotech Shows Channels the Way Ahead

Mutual trust and long lasting bond with vendor companies and channel partners helps VADs to evolve and succeed in today’s aggressively competitive market. Leveraging competent channel partners and forge niche vendor alliances marks RAH Infotech’s success in 2014.

How Satcom Infotech is Adapting to New Security Landscape

How Satcom Infotech is Adapting to New Security Landscape

As a leading value added distributor, Satcom Infotech is emerging as an end-to-end security player, helping both customers and partners grow.

How ComGuard Shields Channel Partners

How ComGuard Shields Channel Partners

As emerging technologies introduce new threats to the enterprise landscape, they are making channel partners anxious. But VADs like ComGuard are putting their worries to rest. Here's how.

Tech Chat
Collaborating To Outcome Based World: Priyadarshi Mohapatra, Avaya

Collaborating To Outcome Based World: Priyadarshi Mohapatra, Avaya

Priyadarshi Mohapatra, Managing Director, India and SAARC, Avaya, on how IT is transitioning from a keep-the-lights-on role to one that enables customers to deliver results.

The Dawn of the Digital Age: Akhilesh Tuteja, KPMG

The Dawn of the Digital Age: Akhilesh Tuteja, KPMG

The development of digital infrastructure will be a key growth driver for technology and solution providers. 

Paradigm Shift from End-Users to User-First : Parag Arora,Citrix

Paradigm Shift from End-Users to User-First : Parag Arora,Citrix

Parag Arora, Area Vice President and India Head, India Sub-continent, Citrix, says new technologies will force organizations to take a user-first approach in 2015.

Mobile and Cloud Are Gamechangers of the Future: Karan Bajwa, Microsoft

Mobile and Cloud Are Gamechangers of the Future: Karan Bajwa, Microsoft

Karan Bajwa, Managing Director, Microsoft India, says, in  2015, organizations will adopt a mobile-first and cloud-first strategy to get ahead of competition.

A Network for the Internet of Everything : Dinesh Malkani,Cisco

A Network for the Internet of Everything : Dinesh Malkani,Cisco

Dinesh Malkani, President, India and SAARC, Cisco, talks about IoT and the significant technology transitions in the networking world.

Moving to the Third Platform: Jaideep Mehta, IDC

Moving to the Third Platform: Jaideep Mehta, IDC

Cloud and mobility are the two technologies that will fuel the rapid adoption of the third platform in India.

Envisaging a Holistic Security Strategy For 2015: Sanjay Rohatgi,Symantec

Envisaging a Holistic Security Strategy For 2015: Sanjay Rohatgi,Symantec

Sanjay Rohatgi, President–Sales, Symantec India, says the company has a set of holistic solutions in place to secure organizations from security threats. 

Beating the Bad Guys: Sivarama Krishnan, PwC

Beating the Bad Guys: Sivarama Krishnan, PwC

Organizations will need to turn inwards to establish robust information security strategies.

Building Capabilities for a Digital Tomorrow: Alok Ohrie,Dell

Building Capabilities for a Digital Tomorrow: Alok Ohrie,Dell

Alok Ohrie, President and Managing Director, Dell India, on the company’s investments to build end-to-end solutions and delivery capabilities for a digital world.

FAST TRACK
Kamtron Systems

Kamtron Systems

Transitioning towards a service-oriented company will boost our growth, believes Kavita Singhal, director, Kamtron Systems.

TIM Infratech

TIM Infratech

Delivering ‘best of breed’ technologies to enterprises is key to success, says Monish Chhabria, MD, TIM Infratech

Mudra Electronics

Mudra Electronics

A vendor-agnostic strategy helped us sustain business, says Bharat Shetty, CMD, Mudra Electronics.

Systematix Technologies

Systematix Technologies

Our USP is a customer-friendly approach backed by services, says Akhilesh Khandelwal, Director, Systematix Technologies.

CorporateServe Solutions

CorporateServe Solutions

Our ability to turnaround complex ERP projects in record time is what gets us customer referral, says Vinay Vohra, Founder & CEO, CorporateServe Solutions.

KernelSphere Technologies

KernelSphere Technologies

We are emerging as an end-to-end systems integrator, says Vinod Kumar, MD, KernelSphere Technologies.

Uniware Systems

Uniware Systems

We constantly validate emerging technologies for first-mover advantage, says Vergis K.R., CEO, Uniware Systems.

Astek Networking & Solutions

Astek Networking & Solutions

An innovative approach helps us stay successful, says Ashish Agarwal, CEO, Astek Networking & Solutions.

CSM Technologies

CSM Technologies

Our approach is backed by innovation and simplicity, says Priyadarshi Nanu Pany, CEO, CSM Technologies.

SOCIAL MEDIA @ CW India
SIGNUP FOR OUR NEWSLETTER

Signup for our newsletter and get regular updates.