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Syndrome Technologies

By Shreehari Paliath on Aug 26, 2011
Syndrome Technologies
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Global presence is an advantage says Siddharth Mehta, Director, Syndrome Technologies.

Snapshot

Syndrome Technologies

Founded:
2005
Headquarters:
Mumbai
Key Executives:
Yogesh Purohit Head- Sales, Bhavesh Thakar Head- Telcom & ITES
Revenue 2009-10:
Rs 42 crore
Revenue 2010-11:
Rs 58 crore
Employees:
95
Principals:
Cisco, Juniper, HP, VMware, IBM, NetApp, Sonicwall, Panduit, Polycom, Symantec, EMC, Sun Microsystems, Force 10, Tyco Electro
Branches:
Pune, Chennai
Website:
www.syndrometech.net
Activities:
Networking services, network Infrastructure, storage, security, data center solutions,wireless network solutions

Adversity is a great opportunity for individuals who need to satiate their urge to be independent. Siddharth Mehta, Director, Syndrome Technologies could be slotted in this bracket. He did not land a job after completing his Masters in the US. The easiest option for him then would have been to fall back on the family-owned manufacturing business. He did exactly that, for two months, before he realized that the family run business was not his cuppa.

“We started in 2005 by doing basic networking services like switching and wireless technologies. Through the years we have increased our portfolio and now offer services in the cloud and virtualization space,” says Mehta.

Many would believe that a Founder’s background in business would automatically catapult a start-up company on the road to success. This seldom is the case. The challenges persist, as should the effort to out last them. “The initial years were tough. There is stiff competition in this region and for a new company to establish, it has to create an impression with the customers. When customers placed their critical systems in our hands, it was a huge responsibility. We have done well to overcome these challenges and gain credibility,” adds Mehta.

Staying ahead

Syndrome Technologies clocked Rs 58 crore in 2010-11. In 2009-10, they stood at Rs 42 crore. Mehta attributes it to the company’s ability in understanding the crux of the issues their customers face. In a city like Mumbai, where competition is stiff, it becomes vital for a company to go for the jugular when it comes to identifying problems and providing solutions for them. This saves time, resources and most of all consolidates their position as solutions providers. “Since 2005, we have retained most of our customers,” says Mehta.

Over the years, they have assisted organizations in deploying network solutions and support, network infrastructure services, network security solution and storage solutions. Telecom, animation houses and IT/ITES space remain their focus. The company presently does not focus much on the government vertical which for many systems integrators is a lifeline. “Another factor that has helped us is that we have a global presence. We have offices in the Middle-east, UK, US and Singapore. We help companies that have a presence outside, but are based out of India,” quips Mehta. In terms of technology, networking is their primary focus with 50 percent of their revenue being attributed to this. Passive datacenters contribute 10 percent, voice & video brings in15 percent and the rest is servers and storage.

The organization partners with bigwigs like Cisco, Juniper, HP, VMware, IBM, NetApp, and Sonicwall among others. “It isn’t an easy task to meet targets when a company works with as many principals as we do. But the fact that we contribute to their business endeavors and meet their targets has helped us in sustaining our relationship with the principals,” states Mehta.

In the last few years Syndrome Technologies has added further to their portfolio of services. They have ventured into the passive datacenter and server market. This helped them grow as a company especially by maximizing the potential of the datacenter market. “In 2008 we did not have too many customers. So we decided to build up on that area. Though Syndrome did not grow massively that year due to recession, we got in touch with customers to enhance our relationship with them. We helped a number of them with cost-savings with Network-as- a-service offerings and were able to see through the slump,” adds Mehta.

Great Opportunities

Cutting hardware cost is of importance to many organizations. Virtualization has made this possible for most companies that were willing to adopt it. Syndrome too has expanded its focus toward virtualization, “There is a lot of talk on virtualization and cloud. Customers are cutting down on their capex by investing in the cloud and focusing on the opex model,” adds Mehta. The company states that data center consulting services that they offer is a consultative approach to help organizations manage mission critical environments. The services this encompass are assessment, strategy and design of data center.

The fact that their primary focus and majority of their implementations are in the telecom space will assist them further in pushing virtualization in the future.  “Telecom sector is one the biggest adopters of virtualization today,” adds Mehta. Nearly 45 percent of Syndrome’s revenue is derived from the telecom sector, 15 percent from SMBs, 7 percent from media and the rest from enterprises.

Syndrome has always been keen on taking up challenging projects. One of the very fist deals that the SI bagged is a good example of this. Flat Products, a manufacturing firm wanted to connect its factory outlet to the Head office. They had to channelize the voice network to the router to make the system work. Although they had to compromise on the bandwidth during execution, the overall implementation was successful which helped them as a start-up.

Syndrome also built a datacenter for Playwin in Sikkim for India’s first online casino. The challenge was setting up a datacenter in a remote location and ensuring 24x7 functioning of the system. They also connected a gym called Anytime Fitness where equipments were plugged to a centralized system to store related data like exercise regime, calories burnt etc that could be accessed globally through a swipe card and provided archived information to the members. This is the first IT related fitness establishment. They also set up the network infrastructure for BNP Paribas in Mumbai recently.

Mehta believes that all these implementations were implemented successfully due to the positive attitude shown by his team at Syndrome. They have their own training cycles outside of the regular ones conducted by their principals “We have a go-getting team here. When we began operations, we were able to pool in resources and understood the significance of training our team. This has helped us immensely during many of the challenging implementations,” adds Mehta. Each of the verticals are headed separately so that there is no overlap and decisions pertain to them can be taken independently. In India, Syndrome has 95 employees.

The future

Syndrome has a pan India network owing to their presence in the Tier-1 and Tier-2 cities. They are planning to get into managed services soon. Acquisitions are also in the pipeline. With regard to new sectors, Syndrome will venture into niche areas like robotics and artificial intelligence. They recently opened a sales office in Singapore, which has helped them gain a stronger international footprint. At a domestic level they have branches in Pune and Chennai which have helped the organization get a hold of the market in the South too.

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