Disrupt to ride the new world order: Krithiwas Neelakantan, NetApp

By Mansi Joshi May 29th 2017
Disrupt to ride the new world order: Krithiwas Neelakantan, NetApp

Director of Pathways at NetApp India and SAARC, Krithiwas Neelakantan shares insights into how digital transformation is disrupting the world's business order.

The man responsible for cementing channel relationships at NetApp India and SAARC addressed tech leaders at this year's ChannelWorld Premier 100 convention on how to get over the challenges businesses are facing.

Neelakantan said that the whole world business order is getting disrupted. Change is happening at every business level. And every impacted business level is going through a transformation like never before.

So what transformation do businesses need to undergo?

“All of us are going to be a part of the cognitive and artificial intelligence journey. The point is, can we help customers harness cognitive sciences in the right way?”

“Data is the largest and most precious resource that organizations will have. Keeping data safe is the biggest challenge for all companies,” said Krithiwas Neelakantan. “All of us are going to be a part of the cognitive and artificial intelligence journey. The point is, can we help customers harness cognitive sciences in the right away?” he added.

Neelankantan stressed on the rate of burn companies can go through. “Today, 85 percent of the Fortune 500 companies that existed 20 years ago are nowhere on the list. And in another 15 years, another 80 percent of names will get churned again. So, the idea is to figure out how to work with partners to ride this disruption,” said Neelakantan.

Watch: NetApp India’s Director on how digital strategy changes the world order

“At NetApp, we want our customers’ business to move on three axes – speed, simplicity, and scale. The rate at which you can help customers transform has a big impact. Flash has been a great leveler for NetApp,” he said.

Neelakantan said the three axes can be made possible by embracing transformation tools such as cognitive sciences, AI, DevOps, industrial internet, hybrid cloud, analytics and agile.

The ability to scale, fail and build fast is very important, he added.

“How do I structure behavioral sciences into an algorithmic value that can drive dollars for me – that’s where customers are going to spend their money,” he pointed out.  

Data as a resource has mass and persistence. But data has to be harnessed and it has to be controlled. 

“Making sense of it and being competitive about how you use data is the big difference,” he said to the Premier 100 audience. 

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