Digitize to improve enterprise reach: Seema Ambastha, Netmagic

By Sejuti Das May 29th 2017
Digitize to improve enterprise reach: Seema Ambastha, Netmagic

Seema Ambastha, Senior VP - India and Global Business at Netmagic highlights how companies can use technology to radically improve performance and enterprise reach.

Digital disruption has shaken up enterprises like a storm. Businesses have realized that digital is the way forward to seamlessly bring in collaboration, convergence and competitive intensity within an organization.

In their continued effort to thrive in this dynamic environment, businesses are striving hard to transform digitally.

IT leaders believe that cloud is a vital component in the process of digital transformation. In fact, it acts as a first step towards the digital evolution of an enterprise.

Businesses opting for cloud model will witness immediate benefits such as on-demand access to the latest solutions, and ready-to-deploy environments for creating innovative business strategies.

 Seema Ambastha, Senior VP - India and Global Business, Netmagic

According to Gartner CIO Agenda Survey 2017, 79 percent of the Indian CIOs will participate in a digital ecosystem by 2018. Also, the IT budget on digitization is predicted to increase from 34 percent to 44 percent by 2018.

Watch: Seema Ambastha of Netmagic’s session on how to improve enterprise reach

Seema Ambastha, senior VP-India and Global Business at Netmagic, an NTT Communications Company, discusses how businesses can use technology to radically improve performance or reach of enterprises.

According to Ambastha, unlocking the potential of the digital dimension will allow businesses to have a customer experience with increased brand adoption, multifaceted value creation, data-driven customer intimacy, open and API-based innovation, and greater scale.

She believes, businesses opting for cloud model will witness immediate benefits such as on-demand access to the latest solutions, and ready-to-deploy environments for creating innovative business strategies.

Early adopters of the hybrid cloud are outperforming the business that is yet to embrace the change. Undoubtedly, proficiencies in the hybrid cloud is important to enable digital business transformation, said Ambastha.

Conversely, businesses burdened with legacy infrastructures and systems that are holding themselves back from the cloud model are struggling to achieve the same levels of digital maturity.

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