The ChannelWorld Most Valued Principal survey was conducted online during March 2011. Channel partners were invited to rate the performance of vendors in 15 different categories across six key parameters — Technology Solutions, Marketing Assistance, Training & Certification, Customer Support, Financial Terms, and Management Styles.
Solution providers were asked to rate the performance of vendors in only those categories that they operated in and rate only those vendors that they worked with. Partners who did not deal in a particular category were not allowed to rate any vendor in that category.
The ratings for all the parameters across categories were on a scale of 1-10 with 10 being the highest.
For the overall analysis and to arrive at the final ranking, the ratings of only those respondents were taken who disclosed some basic information about themselves like name of the company, their name, designation, e-mail id, etc. All the ratings of partners who did not disclose their identities were ignored for the overall analysis. Besides, on a random basis about 10 percent of the respondents were contacted to verify and validate their ratings.
Weightage & Calculation
Since some parameters are more important than others, to objectively calculate the final scores weightages have been assigned for each of the parameters. The weightages for the various parameters were arrived at by conducting a sample survey of our past Premier 100 awards winners. The weightages remain the same for all the categories.
A final weighted average score has been calculated for each vendor in every category by multiplying the average score that a vendor received for each of the parameters by its respective weightage and then adding them up. This weighted average score was later converted to a base of 100.
The ranking of the vendors in all the categories is based on the final weighted average score. Though the accompanying tables show the rounded off scores in whole numbers (for easy readability), decimals, however, have been taken into account for ranking purposes.