Crack into new market segments with cognitive computing: Mukul Mathur, IBM

By Sejuti Das May 29th 2017
Crack into new market segments with cognitive computing: Mukul Mathur, IBM

Mukul Mathur, VP-Global Business Partners and System Integrators at IBM India and South Asia, discusses how cognitive era is taking shape, and changing the way businesses work.

Over the past decade, the combining force of emerging technologies like SMAC and IoT have disrupted enterprises, which has led to a revolutionary transformation. Many enterprises have made the shift to digital, but a few of them are still lagging behind.

However, according to Mukul Mathur, VP - Global Business Partners and System Integrators at IBM India and South Asia, digitization is not the destination, but the foundation for a new cognitive era of business.

Watch: Full coverage of Mukul Mathur’s session on cognitive computing

Competing in the cognitive era requires businesses to act swiftly to turn data into actionable insights. And to achieve that swiftness, businesses require updating their compute and storage infrastructure according to today’s environment of unstructured data and complex analytics.

By unlocking the potential of cognitive, IT leaders will be able to rapidly crack into a new market segment, improve brand reach, predict customer behavior, and monitor campaign effectiveness.

Mukul Mathur, VP-Global Business Partners and System Integrators, IBM India and South Asia

Mathur adds that the goal of cognitive computing is not about building machines that can think for themselves, rather building machines that can analyze vast amounts of data and learn along the way.

Mathur believes, by unlocking the potential of cognitive, IT leaders will be able to rapidly crack into a new market segment, improve the brand reach, predict customer behavior, and monitor campaign effectiveness.

It is designed to enable greater collaboration between machines and humans, providing the ability to communicate in natural language, and analyze massive amounts of data to provide insights more quickly, said Mathur.

IBM has vast in-depth knowledge and expertise of combining innovations to create cutting edge technologies. Watson is one such innovation that combines machine learning with artificial intelligence and integrates into a scalable system that can be accessed through a range of applications.

The cognitive era is here, and to succeed in this disruptive environment, IBM believes businesses should embrace automation to break transformation barriers and make every employee an innovator.

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