Storage’s More Strategic Than Technical: Dynacons Systems & Solutions

By Yogesh Gupta Aug 22nd 2014
Storage’s More Strategic Than Technical: Dynacons Systems & Solutions
Dynacons Systems & Solutions is exploring new-age storage solutions including, SDS, flash, and converged infrastructure to capitalize on the data growth across enterprises.

It’s surprising that for a company like Dynacons Systems & Solutions--which is an end-to-end IT infrastructure solution provider--more than 15 percent of its revenues come from its storage business. For a decade now, Dynacons has been a strong player in the domain of storage solutions.

“Due to our increasing customer base and growing customer demands, we have witnessed an overall growth--in our storage business--of over 25 percent year-on-year in the last three to five years,” says Parag Dalal, executive director, Dynacons Systems & Solutions

That’s partly because of the fact that the company has been innovative and enterprising in spotting new trends and capitalizing on the business opportunities in the enterprise technology space. One of these trends is software-defined storage.

And this is a reflection of what’s happening in the storage market. Enterprise storage centered on SAN and NAS are being shadowed by trends of converged storage and software-defined storage (SDS). “The IT infrastructure of a modern organization demands better manageability, reduced datacenter complexity, and multi-platform IT infrastructure growth. Most customers are using cross-platform software and multiple databases. SDS helps reduce complexities and improves an organization’s efficiency and agility in delivering storage when and where required. Virtualization is further driving converged storage and SDS,” says Dalal.

The new storage solutions Dynacons is focusing on are flex systems-based storage, and software-controlled or managed storage. “Also, customers are interested in flash storage. We see the growth for this technology but the cost of flash storage is quite high,” says Dharmesh Anjaria, executive director, Dynacons Systems & Solutions.

The Secret Sauce

With seven branch offices and direct touch-points in 72 locations, Dynacons works with IBM, HP, Dell, and EMC for its storage portfolio for a vendor-agnostic approach at its enterprise end.

Dynacons has a roadmap to steadily invest in certification and building skillsets to take the converged storage solutions business to the next level. “We are developing solutions to market SDS in a more effective manner. Also, few projects on SDS are under way,” says Dalal.

With a dedicated team for its storage portfolio--including sales, pre-sales and technical manpower—the company is forging ahead with its storage offerings. “We first understand the customer need for storage and suggest an optimum solution which is highly scalable for future data growth. Our solutions team guides them properly to invest in the right amount of storage needed at this moment. Our customers have confidence and trust in our team,” says Anjaria.

Dynacons was also quick to realize that today buying storage is a strategic decision for CIOs—not an ad-hoc one. “Earlier different BUs stacked up storage as per their needs but now we pitch a long-term storage capacity plan for an entire organization. That’s a huge change in the buying pattern at our customers’ end,” says Dalal.

Dynacons has always aimed to be the first to suggest the best solution (be it storage, server, networking) in order to stay ahead in the solution provider space. “One has to be on the top of the game and the fast changing technology pushes us in that direction,” says Dalal.

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