Explosive data growth is transforming enterprise infrastructure into a more complex environment. Emerging technologies like storage virtualization and compliance issues further compel customers to archive, save and protect their ‘data’ for longer spells. An IDC report indicated that worldwide volumes of digital data grew by 62 percent between 2008 and 2009 to nearly 800,000 petabytes. The gap is constantly widening between the amount of digital data being created and the amount of available storage. Storage growth is mainly driven by consumer-generated content and regulatory compliance. “The key factor aggressively pushing the demand for data de-duplication solutions is the explosion of data everywhere. Unstructured data is growing at an alarming rate and management of this data is recognized as one of the major unsolved problems in the industry,” says Vijay Mhaskar, Vice President, Information Management Group, Symantec India.
With shrinking storage capacity and exploding data growth, de-duplication comes as a compelling solution with powerful benefits. “Today, increased dependency of businesses on automation has resulted in burgeoning volumes of data, which need to be stored, managed, protected and retrieved based on business demands. Over the last one year, due to the prevailing economic scenario, enterprises have been forced to re-structure their businesses,” says Surajit Sen, Director –Marketing and Alliances, NetApp India.
The vendor has been witnessing significant uptake across almost 400 systems in India where customers are taking advantage of NetApp de-duplication technology. “There is an increased momentum in the market for technologies like virtualization and cloud computing,” he says.
“Data duplication along with transparency of usage for data of laptop / desktop is also gaining prominence (where the same file can exist in 1000s of PC thereby increasing ratio of de-duplication), which is adding other segments to the deduplication market,” says Arvind Singh Chauhan, lead technical consultant, Atempo India. As India is expected to be a country with one of the biggest datacenters, the de-duplication industry would be one of the largest in India,” he says. Singh adds that the early adopters include retail, print media and manufacturing facilities with remote locations in terms of server storage de-duplication and its backup. Government would also emerge as a real big segment.
CA Technologies sees a clear trend which indicates that end-users are looking for solutions which are ‘ More Than Backup.’ “Basically the customer wants a comprehensive solution which delivers total protection, recovery and availability for systems, applications and data,” says Vijayant Rai, Director Channels , CA Technologies.
The explosion of email, power point and Internet downloads means that there is more data to backup. “They need to backup more data in the same backup window time and without de-duplication technology. This would mean companies would have to buy more storage to keep multiple copies of data backups available for rapid recovery,” he says.
Atempo Live Backup continuously captures all data, including any modifications, from the moment it is created thus offering more flexible Recovery Point Objectives (RPO) and faster Recovery Time Objectives (RTO) than the traditional data protection solutions that were designed to create, manage and store single-point-in-time copies of data points. NetApp technologies like SnapShots, SnapMirror, FlexClone and SnapVault have inherent deduplication capabilities. “For organizations that deal with customer data, de-duplication of data is going to be a key requirement in years to come. This includes banking, insurance, telecom, credit bureaus, and travel among others. The key areas include risk management, customer service and sales and marketing,” says Sen.