Partner Content

2017 will be the year of flash: NetApp’s Rajender Bhandari

By NetApp Jun 13th 2017
2017 will be the year of flash: NetApp’s Rajender Bhandari

Our flash success in India has been across channels including cloud service providers, SIs, ISVs, distributors and solution resellers, says Rajender Bhandari of NetApp.

New flash technologies have developed in several forms and have achieved high reliability and extreme performance at impressively low latency. NetApp continues to expand its comprehensive flash portfolio across all cores of used cases. Rajender Bhandari, Director Technology and Solutions Group at NetApp India and SAARC, shares insights into enterprise storage trends for 2017.

What are the technology trends and business climate for India Inc. to adopt flash in their IT infra?

We are expecting the data explosion to continue, which will result in a fundamental shift in how companies which used data to run their businesses will then recognize that data will be the lifeblood of businesses. IDC estimates that 163ZB of data will be generated by 2025, which is 10 times the 16.1ZB of data generated in 2016. With data so valuable to success, it has become the new currency in the digital age. It has the potential to reshape every facet of an enterprise - from business models to technology and user expectations. 

 

“Our channel partners have played a key role in driving NetApp’s growth and momentum for all our products and technology including all-flash storage.”

 

Rajender Bhandari, Director Technology & Solutions Group, NetApp India & SAARC

Flash storage adoption will continue to increase, given its efficiency, speed and scalability at an affordable cost compared to traditional HDD storage. Additionally, there is a large amount of data generation in enterprises – most of which is very sensitive. In order to retain control over their data, enterprises are now shifting towards hybrid cloud, which enables them to access data on premise and on public cloud infrastructures. IoT deployment will certainly drive storage consumption as enterprises continue to explore IoT to generate new revenue streams.

What are the typical pain points of CIOs and CTOs in modern storage infra at their end?

One of the key pain points arising today, due to the proliferation of devices, is the need to effortlessly move data across devices and cloud. Data Fabric, the future of data management achieves the above stated ask and also enables enterprises to retain control of their data.

NETAPP’s FLASH PORTFOLIO FOR CHANNELS  

Data Fabric structure provides advanced level of data encryption and protection. ONTAP Select, the Software Defined Storage Solution (SDS) ensures that existing as well as future deployments are aimed at digitizing and modernizing the entire ecosystem in a secure and seamless manner.

NetApp Private Storage (NPS) helps customer achieve ease of management, scalability and agility with hybrid cloud setup to burst data on-demand and NetApp's On-Command Insight (OCI) helps CIO's with dashboards, to efficiently plan their data resources and have complete control on capacity planning for business provisioning.

The IDG-NetApp survey of IT professionals found that CXOs expect that all-flash solutions will help them meet several critical operational goals. Improved response time was the top-rated internal benefit by far, a result expected by 70 percent of the respondents. Beyond these specific payoffs, an impressive 87 percent of the respondents expressed some level of confidence that all-flash arrays can help them achieve that goal. Three-quarters of the respondents indicated that they have already deployed all flash arrays to support one or more applications, with database/OLTP deployments leading the list of factors leading to mass flash deployment.

Enterprises are rapidly shifting direction away from basic IaaS and low-cost, self-service, hourly-billed cloud infrastructure to higher touch, higher value (and higher margin) managed hosting offerings. As a result, they have to adapt their business models to support the rapid pace of change, and those who are not agile enough to do so simply won’t survive the transition.

The holistic approach of NetApp services for data storage modernization helps any CXO to translate their business goals into a data management strategy and provide actionable recommendations to transform IT based on in-depth analysis of any company’s current environment, organization, and processes.

Is flash technology more of an architecture push to CIOs and IT decision makers?

Yes. Enterprises need a comprehensive storage portfolio that offers dynamic scale, performance, and integration requirements of a new set of applications resulting in a change in underlying storage architecture needs. It has been witnessed that adoption and acceptance of hybrid flash arrays (HFA) has gained momentum to meet both capacity and performance demands in a single box. Technologies like software defined storage and virtualization are getting increased acceptance to achieve optimization and productivity enhancement.

It is more of an architecture sell, as number of IT trends are resulting in the transformation of today’s datacenters. New flash technologies have developed in many forms and have achieved high reliability and extreme performance at impressively low latency. NetApp has a comprehensive flash portfolio across all cores of used cases and we are continuously expanding our flash portfolio offering.

The year 2017 is going to be the year of flash. As customers try to optimize IT performance while simultaneously balancing cost and agility in their datacenters, new metrics for flash will be of great help and flash adoption, hence, will see an increase.

“NetApp’s 3 corner stones of a good channel strategy are training, enablement & equipping partners to drive demand for themselves with opportunities to upsell and cross-sell.”

How is NetApp leveraging its channels to the new age world of storage and cloud?

Relevance of application performance acceleration by use of flash storage technology is across various industry segments like banking, finance, telecom, government etc. And NetApp is helping customers across these industry segments to help serve their end customers better.

NetApp is a partner driven organization and we have a very robust channel partner ecosystem globally as well as in India. Our channel partners have played a key role in driving NetApp’s growth and momentum for all our products and technology including all-flash storage. Our focus is on channel partners (SI, Solution provider, MSP) as a whole. 

We focus on three corner stones of a good channel strategy- Training, enablement and equipping partners to drive demand for themselves with opportunities to upsell and cross-sell. We have seen flash success through all our partners like cloud service providers, system integrators, independent software vendors, distributors, solution resellers etc. 

What would be your bucket list for CIOs and CTOs of Indian enterprises on their flash journey?

The key aspects of storage capacity and performance needs to be considered in a single metrics called IO Density (IOPS per TB). NetApp provides tools to help customers get the IO density data for their existing storage environment. Mapping this data with the future growth plans, customers can clearly identify data which can be provisioned on various tiers of storage like performance tier on flash and capacity tier on spinning disks. Do not over provision capacity or performance and keep monitoring these parameters on regular basis. Customer may also look at deploying a single Storage Resource Management tool to manage their multi-vendor storage environment which could be spread across multiple datacenters.

RAJENDER’S 4 STORAGE TRENDS for 2017

Consumerization of IT: User experiences with mobile app simplicity in a wide variety of forms has raised expectations for usability & simplicity of data management software.

Increase in Data Generation: Both global & Indian enterprise storage markets picked up pace in 2016 because of increase in data generation due to digitization.

Increasing adoption of All Flash storage: Adapting flash for data management requirement & leverage significant reduction in storage footprint v/s traditional HDD solutions.

Data Fabric, the future of data management: To maintain effortless movement of data across devices & cloud, Data Fabric will enable enterprises to retain control of their data.

The best way forward would be to assess the data and management requirement of your organization and make decisions accordingly. The unbridled data growth is likely to continue in future and will make an already challenging IT problem – organizing the data to make it valuable – even greater. NetApp’s strategy would be to utilize the Data Fabric vision, a broad vision for enabling data to be in the right place at the right time with the right performance and cost.

What are the silver linings in NetApp’s Flash portfolio for channels to focus for 2017 and beyond?

With the rise of millennials, globalized audiences and growing digitization, enterprises need a robust backbone with improved data security and compliance while elevating to next-generation DC (public/private cloud) with non-disruptive operations.

NetApp’s highly efficient and broad flash portfolio delivers faster time to market. Combined with the Data Fabric structure, it provides advanced level of data encryption and protection. Other solutions include ONTAP Select, the Software Defined Storage solution (SDS) to ensure that existing as well as future deployments are aimed at digitizing and modernizing the entire ecosystem in a secure and seamless manner; NetApp Private Storage (NPS) that helps customer achieve ease of management, scalability and agility with hybrid cloud setup to burst data on-demand and NetApp's On-Command Insight (OCI) that helps CIO's with dashboards, to efficiently plan their data resources and have complete control on capacity planning for business provisioning.

RECOMMENDEDPartner Content