HP Honcho Bradley: Post-PC World Claim "Just Wrong" | Todd Bradley | Exec. VP, Printing and Personal Systems Group, HP | Interviews | ChannelWorld.in

PARTNER HOTLINES

HP Honcho Bradley: Post-PC World Claim "Just Wrong"

Interviewed on Sep 21, 2012 by Tom Spring, PC World

Todd Bradley, executive vice president of HP's printing and personal systems group, talked about the upcoming HP Windows 8 computers and what printing will be like in the future.

Todd Bradley
Todd Bradley, Exec. VP, Printing and Personal Systems Group, HP HP introduced the world's first web-enabled printer back in 2009, and we continue to roll out new web-enabled print services to make mobile printing easy.

Interview Questions

Full Interview with Todd Bradley

CW : What will Windows 8 mean to HP and its customers?

Bradley: Clearly the touch opportunity is significant. We pioneered the touch many years ago built on top of a Microsoft system. HP has a long tradition of innovating in touch interfaces, and it's great to have Microsoft agree and support us. Whether it's a touch interface you use occasionally on a notebook or desktop, or something you use all the time with tablets, we think customers will really be excited.

CW : Thoughts on Microsoft releasing its own Windows Surface tablet?

Bradley: We are confident with our competitive offerings. I'm not going to comment on anybody else's announcements. Microsoft remains a key partner, and the market for tablets is huge. And customers really win when there are lots of choices.

CW : How do you react when people say we're in a post-PC era?

Bradley: Look, it's just wrong. Just think of the decision when your child is going off to college. What's a requirement? A PC. Or you run a business and need your employees to be productive. You need a PC. The size of the global PC business is huge, and I think some people are trying to be dramatic. That said, there is a growing role for tablets, and we will absolutely be a significant force in that space.

CW : HP makes some of the most important hardware for consumers and business. Same goes for the services that you provide. But all the attention is on web services, tablets, and smartphones. Critics say HP has missed the boat on the mobile revolution. Is that fair?

Bradley: Our new hybrid notebook, the ENVY x2, that doubles as a tablet, is one of the first products we've announced that runs Windows 8, and we'll follow it with an enterprise-ready tablet later in the Windows 8 timeframe. This market is still young, and we will be a significant player.

CW : When it comes to having an ARM tablet I've heard mixed reports on what HP is up to. Some headlines have reported that you had an ARM tablet in the works and then decided to kill the project. Can you tell me what's really going on and if you will be coming to market with an ARM-based tablet soon?

Bradley: I don't think those reports are entirely accurate. Our first Windows 8 tablets are going to be on the x86 platform. We are going with Intel and AMD architecture after getting a lot of input from our customers. Our focus is going into the enterprise and creating phenomenal products. That has an enormous amount to do with our decision.

We know and understand the robust and very established ecosystem that x86 applications provides. We see x86 chips delivering one of the best experiences in the short term and near future. We will continue to develop with our partners in the ARM ecosystem. We think that work is very important. But our first tablets will be based on the x86 architecture.

CW : Can you describe how the consumer PC desktop and laptop market has changed just in the past five years and how hard it is to stay on top?

Bradley: Some great changes have emerged over recent years. Thin and light notebooks, like Ultrabooks, and beautiful designs that combine form and function come immediately to mind. We have shown how something you can't do without also can be a style statement.

Audio is an important area for change, too, because today a PC is a vehicle for music, YouTube videos, downloaded media, video chats, online trainings, a whole range of things. Differentiated technology like Beats Audio from HP really helps us give our customers an outstanding experience.

We are very happy with our portfolio and it only gets better with our Windows 8 products. Advances in touch capabilities and what that means for hybrid and tablet designs and features like "instant on" and "always connected" are really meaningful. We need to earn our customers' loyalty every day. And we, along with our channel partners, are committed to it.

CW : What are consumers' computing needs going to be towards the end of the decade?

Bradley: I think there are two really big trends that are going to dominate the market later this decade. First is because of the explosion of new device types--tablets, phones, etc.--that are just in the beginning stages. People will really want to manage their personal collection of devices and clouds. We feel really good about our potential to lead this trend.

The second big area will be security. We build very secure devices for commercial customers today, but they take an IT department to manage to the fullest extent. Making security robust and easy for the consumer will be key in the coming years.

Of course, the trend toward thin, light and beautiful plus supercharged connectivity will continue. NFC is promising, and we're adding it to some PCs in our portfolio. More web-connected devices, like some of our printers today. Great screens using IPS technology, meaning your content is viewable at any angle. Customizable tablets so enterprise verticals can really get exactly what they need.

CW : What do you see as the needs of small- and medium-sized business today and the solutions HP hopes to bring them today?

Bradley: It's a combination of things.

It starts with productivity and how we enable these companies and people to be efficient. That's super important for these people. Clearly security and mobility is important, but I think productivity and value for the money are as important. That's what we focus on for these guys.

CW : And what about actual computing needs for these small businesses?

Bradley: Most small business owners don't really have the luxury of owning a home and work PC. They have one that does double duty all the time. When we think of the Folio X 13 or Spectre XT these are elegant solutions that offer security and manageability. These are the things that they need for their businesses at the same time offer great design and features like Beats Audio that help them enhance their free time.

CW : What's your forecast on mobile printing as more people use smartphones and tablets that are tethered to a printer?

Bradley: When it comes to printing and mobility services, we feel very well positioned. HP introduced the world's first web-enabled printer back in 2009, and we continue to roll out new web-enabled print services to make mobile printing easy. HP was the first to give printers their own ePrint email address so you can print to virtually anywhere, including public print locations; and with the HP ePrint app you essentially have a print button right on your smartphone.

CW : You've talked a lot about printing from smartphones. How popular is printing from a smartphone and do you see it as a growing niche.

Bradley: I don't think we call it a niche. Clearly there is an opportunity there that further enhances the relevance of printing. A lot of work we do is making people more aware of what we offer.

We've seen mostly documents being printed. One cut of the data shows 70 to 30 in favor of documents with the balance being photos. It's a bit opposite of what we traditionally think of home printing. The products are not just for taking pictures but for managing documents as well.

CW : Lexmark just exited the inkjet business in favor of focusing on its laser jet business. What's going on within the inkjet market that would make players such as Lexmark ditch it?

Bradley: I don't think the Lexmark thing says anything about the industry. We are extraordinary excited about our roadmap and what we have to launch.

CW : Do you have a webOS status update? Any licensing deals?

Bradley: HP is executing its plan to deliver an open webOS under a new organization called Gram. HP will make webOS source code available under the Apache License, Version 2.0, and we expect the full source code for open webOS to be available by September.

Other Latest Interviews

Budget 2015 Special

Budget 2015: Technology Vendors are a Happy Lot

Positive, bold, pragmatic: That’s what the Union Budget 2015 means to India’s top technology vendors.

Budget 2015: Partners Apprehensive About Smart Cities and Digital India

Channel partners feel that, in this year’s budget, the Smart Cities project was conspicuous by its absence. Will the government ensure that the Smart City project fuels the Digital India vision?

Budget 2015: By the Numbers

This year's budget has been a mixed bag for the IT industry. Here's a look at the numbers that matter to you.

Budget 2015: 3 Things I Liked and Didn't Like: Prashant Jain, JNR Management Resources

Increased domestic transfer pricing and digitally signed invoices are beneficial for channels but increased service tax rate will be a dampener, says Prashant Jain, Founder and CEO, JNR Management Resources.

An Inclusive Budget Focused on IT and Growth: Bhaskar Pramanik, Microsoft

The Chairman of Microsoft India says the budget has made technology the backbone for government processes and systems.

MAIT: The Budget Promotes Domestic Manufacturing in India

The association believes that, from an IT industry perspective, the Union Budget 2015-2016 is a mixed bag with the inverted duty structure being finally addressed with the removal of SAD on all components.

NASSCOM: The Budget’s Good for IT, But Concerns Remain

The industry body says the budget is comprehensive, but it still hasn’t addressed concerns like dual levy on software and high rate of TDS.

A Budget for Innovation and Growth: Partha Iyengar, Gartner

This is a pragmatic and growth-oriented budget which incorporates the ‘rising tide lifts all boats’ philosophy, says Partha Iyengar, Country Manager (Research)-India, Gartner.

Getting Started on GST: What CIOs Should Start Doing Now

GST could impact the way you manage IT. Here's what you can do today to get started, according to Vivek Pachisia, Partner Tax and Regulatory Services, EY.

GST Could Radically Affect the IT Department

GST is coming, so what? What effect could it have on IT and IT strategy? Plenty, says Vivek Pachisia, Partner Tax and Regulatory Services, EY.

EDITOR'S PICK

IT Leadership: Signs You're a Micromanager (And How to Stop)

Are you never quite satisfied with your team's results? Do you avoid delegating at all costs, often taking on work that's far below your experience and talent level just because you're certain no one else can do it as well as you can? Are you constantly demanding status updates, progress reports and check-ins? It's time to face the facts: You're a micromanager.

Why M&As Affect Channel Partners the Most

You might not realize it. But apart from the companies involved in an M&A, the most affected party is you.

How ComGuard Shields Channel Partners

As emerging technologies introduce new threats to the enterprise landscape, they are making channel partners anxious. But VADs like ComGuard are putting their worries to rest. Here's how.

What Happens Inside Amazon When There's a Xen Vulnerability

In the past six months AWS has twice had to reboot some of its Elastic Compute Cloud (EC2) servers because of a Xen vulnerability.

Five Sneaky Ways Companies are Changing Employees' Security Behavior

Changing employees' behavior is no easy task. People have an innate need to socialize and share information, says Alessandro Acquisti, professor of IT and public policy at Carnegie Mellon University, and a member of Carnegie Mellon CyLab.

Tech Chat

Collaborating To Outcome Based World: Priyadarshi Mohapatra, Avaya

Priyadarshi Mohapatra, Managing Director, India and SAARC, Avaya, on how IT is transitioning from a keep-the-lights-on role to one that enables customers to deliver results.

The Dawn of the Digital Age: Akhilesh Tuteja, KPMG

The development of digital infrastructure will be a key growth driver for technology and solution providers. 

Paradigm Shift from End-Users to User-First : Parag Arora,Citrix

Parag Arora, Area Vice President and India Head, India Sub-continent, Citrix, says new technologies will force organizations to take a user-first approach in 2015.

Mobile and Cloud Are Gamechangers of the Future: Karan Bajwa, Microsoft

Karan Bajwa, Managing Director, Microsoft India, says, in  2015, organizations will adopt a mobile-first and cloud-first strategy to get ahead of competition.

A Network for the Internet of Everything : Dinesh Malkani,Cisco

Dinesh Malkani, President, India and SAARC, Cisco, talks about IoT and the significant technology transitions in the networking world.

Moving to the Third Platform: Jaideep Mehta, IDC

Cloud and mobility are the two technologies that will fuel the rapid adoption of the third platform in India.

Envisaging a Holistic Security Strategy For 2015: Sanjay Rohatgi,Symantec

Sanjay Rohatgi, President–Sales, Symantec India, says the company has a set of holistic solutions in place to secure organizations from security threats. 

Beating the Bad Guys: Sivarama Krishnan, PwC

Organizations will need to turn inwards to establish robust information security strategies.

Building Capabilities for a Digital Tomorrow: Alok Ohrie,Dell

Alok Ohrie, President and Managing Director, Dell India, on the company’s investments to build end-to-end solutions and delivery capabilities for a digital world.

SLIDESHOWS

CEO Comebacks: For Better or for Worse?

We bring to you six global CEOs who made the idea work, or not.

Datacenters in the Weirdest Places

A peek into some of the most unusual datacenter locations in the world. Here are 13 datacenters that are built in unusual locations like mines, ships, trucks and even a nuclear collidor. Taking about common wisdom, eh?

12 LinkedIn Mistakes IT Pros Make

LinkedIn is the go-to place for IT pros to market themselves, connect with co-workers, find former colleagues, and meet-up with like-minded folks. Take a few minutes now to make sure your profile showcases your accomplishments, and skills. Here are some common mistakes to avoid.

ChannelWorld Survey: State of the Market 2014

Partners poll their sentiments, expectations, pain points, and challenges for the coming year.

6 Leaders Who Headed for an Abrupt Exit

The abrupt exit of top leaders of Indian and global tech companies this year, with many of them citing ambiguous reasons, surprised the technology world.

FAST TRACK

Kamtron Systems

Transitioning towards a service-oriented company will boost our growth, believes Kavita Singhal, director, Kamtron Systems.

TIM Infratech

Delivering ‘best of breed’ technologies to enterprises is key to success, says Monish Chhabria, MD, TIM Infratech

Mudra Electronics

A vendor-agnostic strategy helped us sustain business, says Bharat Shetty, CMD, Mudra Electronics.

Systematix Technologies

Our USP is a customer-friendly approach backed by services, says Akhilesh Khandelwal, Director, Systematix Technologies.

CorporateServe Solutions

Our ability to turnaround complex ERP projects in record time is what gets us customer referral, says Vinay Vohra, Founder & CEO, CorporateServe Solutions.

KernelSphere Technologies

We are emerging as an end-to-end systems integrator, says Vinod Kumar, MD, KernelSphere Technologies.

Uniware Systems

We constantly validate emerging technologies for first-mover advantage, says Vergis K.R., CEO, Uniware Systems.

Astek Networking & Solutions

An innovative approach helps us stay successful, says Ashish Agarwal, CEO, Astek Networking & Solutions.

CSM Technologies

Our approach is backed by innovation and simplicity, says Priyadarshi Nanu Pany, CEO, CSM Technologies.

EMC PARTNER SHOWCASE

Partnering for Profitability

Atul H. Gosar, Director, Network Techlab, shares how the company’s association with EMC has provided it with a competitive edge and a wide customer base, leading to increased profitability.

Sponsored Content

Promising Pipeline

Venkat Murthy, Prime Mover, 22by7 Solutions, shares how EMC brings in competitive edge by enabling technology, GTM and lead generation, helping 22by7 acquire new customers and retain old ones.

Sponsored Content

Powerful Performance

Deepak Jadhav, Director, VDA Infosolutions, says initiatives by EMC around training and certification have helped the company’s staff improve its performance and enhance customer experience.

Sponsored Content

Performance Booster

Rajiv Kumar, CEO, Proactive Data Systems, says that the solution provider’s association with EMC has helped expand its customer base and added value to existing offerings.

Sponsored Content

Pursuit of Profitability

Santosh Agrawal, CEO, Esconet Technologies, shares insights on how the systems integrator’s association with EMC has spelled sustained success over the years.

Sponsored Content

Non-Performance is Not an Option

Nitin Aggarwal, Director, Trifin Technologies, shares insights on how the association with EMC has helped the system integrator stand out and empowered its personnel to deliver consistent performance.

Sponsored Content

SOCIAL MEDIA @ CW India
SIGNUP FOR OUR NEWSLETTER

Signup for our newsletter and get regular updates.

VIDEOS | FORECAST 2015

SAP Cloud Strategy Powered by HANA: Ravi Chauhan

CIOs will rapidly adopt SMAC in 2015, and SAP has innovative solutions to provide business advantage and competitive edge to India Inc., says Ravi Chauhan, MD, SAP India.

Dell to Dominate Converged Infrastructure Market in India: Alok Ohrie

From a PC manufacturer to an end-to-end solutions provider, we are gaining India market share through a strong partner ecosystem: Alok Ohrie, MD & President, Dell India.

Citrix Will Catalyze Shift From End-user to User-First: Parag Arora

Parag Arora, Area VP and India head, India Sub-continent, Citrix, talks about the company’s vision to drive a paradigm shift in enterprise IT: From an end-user approach to a user-first approach powered by mobile and cloud computing and enabled by competent channel partners.

Mobility to Boost Collaboration and Conferencing in 2015: Priyadarshi Mohapatra, Avaya

Avaya delivers great value as an end-to-end communications solutions provider across data, audio and video, says Priyadarshi Mohapatra, MD India and SAARC, Avaya

Securing Organizations Against Modern Day Threats: Sanjay Rohatgi, Symantec

We have proven that we can manage and secure an organization’s data from within and outside a network, which is a vital requirement by CISOs today, says Sanjay Rohatgi, President-Sales, India, Symantec.

We are the Apple of Network Security World: Anil Bhasin, Palo Alto Networks

Anil Bhasin, Managing Director, Palo Alto Networks India, says new threats weaken an organization’s network but advanced security tools can change that.

Software Defined Networking to Rule in 2015: Ashish Dhawan, Juniper Networks

Networking is definitely moving towards a software-defined paradigm and we continue to dominate the India market with an extensive portfolio, and well-entrenched channels, says Ashish Dhawan, MD, India and SAARC, Juniper Networks.

EMC to Dominate 3rd Platform Across India Inc.: Rajesh Janey

In the last year, EMC has refreshed its entire product line to enable customers take advantage of the 3rd platform, says Rajesh Janey, president, India and SAARC, EMC.

IoT Vital for Digital India Initiative: Debjani Ghosh, Intel

The tons of data that will be generated in the coming years will open opportunities in storage, and analytics, says Debjani Ghosh, VP, sales and marketing group, and MD-South Asia, Intel.

VDI, Flash and Hybrid Cloud to Propel Storage Market: Anil Valluri, NetApp

We are witnessing a movement from traditional data storage systems to a hybrid cloud environment says Anil Valluri, president, India and SAARC, NetApp.

SDDC is the Big Shift for 2015: Arun Parameswaran, VMware

Arun Parameswaran, MD, VMware, says that in India, unlike other countries, there is still a huge untapped opportunity to virtualize existing infrastructure in 2015.

Go Cloud for Business Advantage: Sunny Sharma, Foetron

Sunny Sharma, CEO and Founder, Foetron, speaks about the company's focused roadmap to ride the public cloud wave.

FireEye to Combat APTs Across Multiple Vectors in 2015: Ramsunder Papineni

Going into 2015, organizations need to think of security more holistically, including ways to defend end points, e-mail, Web, file, and mobile security, says Ramsunder Papineni, regional director, India and SAARC, FireEye.

Retaining IT Talent in 2015: Shirish Anjaria, Dynacons

Shirish Anjaria, CMD, Dynacons Systems & Solutions, speaks about how partner companies can enhance the talent pool of skilled IT staff.

New Style of IT to Gather Traction in 2015: Neelam Dhawan, HP

SDS, SDN and software defined infrastructure will play a key role across Indian organizations in 2015, says Neelam Dhawan, VP and GM, enterprise group, country MD India, HP.

Building Strong Vendor-Partner Relationships: Pawan Khurana, QuantM

Pawan Khurana, CEO, QuantM, on what he expects from technology vendor companies in 2015.

IoE to be Biggest Market Disruptor in 2015: Dinesh Malkani, Cisco

We continue developing innovative solutions in IoT and cloud computing and help our partner ecosystem capitalize on market opportunities, says Dinesh Malkani, president, Cisco India and SAARC.

New Technologies For New Growth: Murtuza Sutarwala, Swan Solutions & Services

Deep selling and upselling emerging technologies to customers enhances our value proposition as a competent solution provider, says Murtuza Sutarwala, Swan Solutions & Services.

Analytics is a Goldmine for Channels in 2015: Anoop Pai Dhungat, Galaxy Office Automation

Analytics, mobility, and security are the technology megatrends for us in 2015, says Anoop Pai Dhungat, CMD, Galaxy Office Automation.

Smartphone Proliferation to Impact Mobile Strategies in 2015: Vikram Sehgal, Forrester

Enhancing customer experience through mobility will be key priority for organizations in 2015, says Vikram Sehgal, VP and Research Director, Forrester.

3rd Platform to Take Off in India: Jaideep Mehta, IDC

Jaideep Mehta, MD, India and South Asia, IDC, say cloud computing and mobility will be the fastest growing 3rd platform technologies in India.

Opex Model the Way Forward for Partners in 2015: Ajay Sawant, Orient Technologies

Ajay Sawant, Orient Technologies, talks about the massive shift as traditional system integrators move towards an Opex-led business model.

Digital India is Colossal Opportunity for Channels: Akhilesh Tuteja, KPMG

Channel partners should devise a vertical strategy with the right alliances and innovative solutions, says Akhilesh Tuteja, Partner-IT Advisory, KPMG India.

Going Digital the Way Ahead for India Inc: Karthik Ananth, Zinnov

Since India is a mobile -first market, Indian organizations that are turning digital should ensure that they deliver a uniform experience for their customers, says Karthik Ananth, Director, Zinnov.