HP Honcho Bradley: Post-PC World Claim "Just Wrong" | Todd Bradley | Exec. VP, Printing and Personal Systems Group, HP | Interviews | ChannelWorld.in
This ad will automatically close in seconds Close

HP Honcho Bradley: Post-PC World Claim "Just Wrong"

Interviewed on Sep 21, 2012 by Tom Spring

Todd Bradley, executive vice president of HP's printing and personal systems group, talked about the upcoming HP Windows 8 computers and what printing will be like in the future.

Todd Bradley
Todd Bradley, Exec. VP, Printing and Personal Systems Group, HP HP introduced the world's first web-enabled printer back in 2009, and we continue to roll out new web-enabled print services to make mobile printing easy.

Interview Questions

Full Interview with Todd Bradley

CW : What will Windows 8 mean to HP and its customers?

Bradley: Clearly the touch opportunity is significant. We pioneered the touch many years ago built on top of a Microsoft system. HP has a long tradition of innovating in touch interfaces, and it's great to have Microsoft agree and support us. Whether it's a touch interface you use occasionally on a notebook or desktop, or something you use all the time with tablets, we think customers will really be excited.

CW : Thoughts on Microsoft releasing its own Windows Surface tablet?

Bradley: We are confident with our competitive offerings. I'm not going to comment on anybody else's announcements. Microsoft remains a key partner, and the market for tablets is huge. And customers really win when there are lots of choices.

CW : How do you react when people say we're in a post-PC era?

Bradley: Look, it's just wrong. Just think of the decision when your child is going off to college. What's a requirement? A PC. Or you run a business and need your employees to be productive. You need a PC. The size of the global PC business is huge, and I think some people are trying to be dramatic. That said, there is a growing role for tablets, and we will absolutely be a significant force in that space.

CW : HP makes some of the most important hardware for consumers and business. Same goes for the services that you provide. But all the attention is on web services, tablets, and smartphones. Critics say HP has missed the boat on the mobile revolution. Is that fair?

Bradley: Our new hybrid notebook, the ENVY x2, that doubles as a tablet, is one of the first products we've announced that runs Windows 8, and we'll follow it with an enterprise-ready tablet later in the Windows 8 timeframe. This market is still young, and we will be a significant player.

CW : When it comes to having an ARM tablet I've heard mixed reports on what HP is up to. Some headlines have reported that you had an ARM tablet in the works and then decided to kill the project. Can you tell me what's really going on and if you will be coming to market with an ARM-based tablet soon?

Bradley: I don't think those reports are entirely accurate. Our first Windows 8 tablets are going to be on the x86 platform. We are going with Intel and AMD architecture after getting a lot of input from our customers. Our focus is going into the enterprise and creating phenomenal products. That has an enormous amount to do with our decision.

We know and understand the robust and very established ecosystem that x86 applications provides. We see x86 chips delivering one of the best experiences in the short term and near future. We will continue to develop with our partners in the ARM ecosystem. We think that work is very important. But our first tablets will be based on the x86 architecture.

CW : Can you describe how the consumer PC desktop and laptop market has changed just in the past five years and how hard it is to stay on top?

Bradley: Some great changes have emerged over recent years. Thin and light notebooks, like Ultrabooks, and beautiful designs that combine form and function come immediately to mind. We have shown how something you can't do without also can be a style statement.

Audio is an important area for change, too, because today a PC is a vehicle for music, YouTube videos, downloaded media, video chats, online trainings, a whole range of things. Differentiated technology like Beats Audio from HP really helps us give our customers an outstanding experience.

We are very happy with our portfolio and it only gets better with our Windows 8 products. Advances in touch capabilities and what that means for hybrid and tablet designs and features like "instant on" and "always connected" are really meaningful. We need to earn our customers' loyalty every day. And we, along with our channel partners, are committed to it.

CW : What are consumers' computing needs going to be towards the end of the decade?

Bradley: I think there are two really big trends that are going to dominate the market later this decade. First is because of the explosion of new device types--tablets, phones, etc.--that are just in the beginning stages. People will really want to manage their personal collection of devices and clouds. We feel really good about our potential to lead this trend.

The second big area will be security. We build very secure devices for commercial customers today, but they take an IT department to manage to the fullest extent. Making security robust and easy for the consumer will be key in the coming years.

Of course, the trend toward thin, light and beautiful plus supercharged connectivity will continue. NFC is promising, and we're adding it to some PCs in our portfolio. More web-connected devices, like some of our printers today. Great screens using IPS technology, meaning your content is viewable at any angle. Customizable tablets so enterprise verticals can really get exactly what they need.

CW : What do you see as the needs of small- and medium-sized business today and the solutions HP hopes to bring them today?

Bradley: It's a combination of things.

It starts with productivity and how we enable these companies and people to be efficient. That's super important for these people. Clearly security and mobility is important, but I think productivity and value for the money are as important. That's what we focus on for these guys.

CW : And what about actual computing needs for these small businesses?

Bradley: Most small business owners don't really have the luxury of owning a home and work PC. They have one that does double duty all the time. When we think of the Folio X 13 or Spectre XT these are elegant solutions that offer security and manageability. These are the things that they need for their businesses at the same time offer great design and features like Beats Audio that help them enhance their free time.

CW : What's your forecast on mobile printing as more people use smartphones and tablets that are tethered to a printer?

Bradley: When it comes to printing and mobility services, we feel very well positioned. HP introduced the world's first web-enabled printer back in 2009, and we continue to roll out new web-enabled print services to make mobile printing easy. HP was the first to give printers their own ePrint email address so you can print to virtually anywhere, including public print locations; and with the HP ePrint app you essentially have a print button right on your smartphone.

CW : You've talked a lot about printing from smartphones. How popular is printing from a smartphone and do you see it as a growing niche.

Bradley: I don't think we call it a niche. Clearly there is an opportunity there that further enhances the relevance of printing. A lot of work we do is making people more aware of what we offer.

We've seen mostly documents being printed. One cut of the data shows 70 to 30 in favor of documents with the balance being photos. It's a bit opposite of what we traditionally think of home printing. The products are not just for taking pictures but for managing documents as well.

CW : Lexmark just exited the inkjet business in favor of focusing on its laser jet business. What's going on within the inkjet market that would make players such as Lexmark ditch it?

Bradley: I don't think the Lexmark thing says anything about the industry. We are extraordinary excited about our roadmap and what we have to launch.

CW : Do you have a webOS status update? Any licensing deals?

Bradley: HP is executing its plan to deliver an open webOS under a new organization called Gram. HP will make webOS source code available under the Apache License, Version 2.0, and we expect the full source code for open webOS to be available by September.

Other Latest Interviews

All About Windows 10

The Windows 10 upgrade: Who should do it, who could wait

The day is finally here: Windows 10's launch. And if you haven't been participating in Microsoft's Windows Insider previews, you have a single, simple question: Should I upgrade to Windows 10?

Windows 10 vs. Windows 8: Performance benchmarks show a close battle for fastest

Windows 10 performance is one of the hardest things to nail down right now. Here are some initial tests.

Windows 10 installation files already sneaking onto Windows 7 and 8 PCs

Starting around midnight Eastern time on Wednesday, June 29, 2015 Windows 10 will start rolling out to Windows Insider members.

Windows 10: Fact vs. fiction

It's a few days before Windows 10 is officially slated to drop, and still, confusion abounds. Worse, many fallacies regarding Microsoft's plans around upgrades and support for Win10 remain in circulation, despite efforts to dispel them.

IT hears the siren call of free Windows 10 upgrades

Even enterprise IT professionals are taken with Microsoft's free upgrade offer to Windows 10, according to a recently-released survey by Spiceworks.

ChannelWorld Research

Why Channels Have Changed Their Go-to-Market Strategy in Six Months

According to our SOTM Mid-Year Survey, a majority of Indian channels said their top go-to-market strategy was to offer services in a recurring revenue model—not introducing new technologies, like SMAC, which was their top GTM strategy six months ago.

SOTM Mid-Year Survey 2015: Your Roadmap for the Next 6 Months

According to the survey, the next six months of the year are going to be eventful. Here are the challenges, emerging technologies and trends that will shape the rest of the year for you.

Big Data, Mobility Top Partners’ Wish List: SOTM Mid-Year Survey 2015

According to the ChannelWorld's State of the Mart Mid-Year Survey (SOTM) 2015, big data is the way to go for the enterprise channels for the second half of this year, with 34 percent partners planning to invest in it.

Private Cloud Still Remains a ‘Safe Bet’ for Partners: SOTM Survey 2015

According to the STOM 2015 survey, channel partners who are into cloud computing feel that 42 percent of their business will be generated by private cloud.

Partners Pin Hope on Government, Expects IT Spend to Grow: SOTM Mid-Year Survey 2015

According to the ChannelWorld's State of the Mart Mid-Year survey (SOTM) 2015, 30 percent of the channel partners believe that IT spend in the government sector is likely to increase in next six months.

No More Baby Steps, Partners Ready to ‘Risk’ Gambling with Disruptive Tech: SOTM Survey 2015

According to ChannelWorld’s State of the Mart Survey (SOTM) 2015, 43 percent of channel partners say their business will have a ‘high risk appetite’ in the second half of this year.

Channels’ 3 Great Expectations from Tech OEMs

Introduced as an individual category under ‘Expectations from tech OEMs’ list in SOTM Mid –Year Survey, ‘transparent deal registration’ emerged as the biggest concern for channel companies in India.

Latest Videos

Why We Believe in Servicing a Single Vertical: Satish Pendse, Highbar Technologies

The biggest pro of taking a vertical approach is that you put all your efforts into one thing and this excessive focus helps you succeed, says Satish Pendse, President, Highbar Technologies.

Fortinet Geared to Enhance Visibility: Rajesh Maurya

Fortinet will engage in intense dialogue with customers and partners through events, roadshows, POCs and various other initiatives, says Rajesh Maurya, Country Manager- India & SAARC, Fortinet

Hybrid SDN is a Big Opportunity for Channels: Subhasish Gupta, Allied Telesis

Subhasish Gupta, Country Manager India & SAARC, Allied Telesis, says hybrid SDN and surveillance solutions can open new doors for channel partners in India.

EDITOR'S PICK

The Windows 10 upgrade: Who should do it, who could wait

The day is finally here: Windows 10's launch. And if you haven't been participating in Microsoft's Windows Insider previews, you have a single, simple question: Should I upgrade to Windows 10?

Windows 10 vs. Windows 8: Performance benchmarks show a close battle for fastest

Windows 10 performance is one of the hardest things to nail down right now. Here are some initial tests.

Windows 10 installation files already sneaking onto Windows 7 and 8 PCs

Starting around midnight Eastern time on Wednesday, June 29, 2015 Windows 10 will start rolling out to Windows Insider members.

Windows 10: Fact vs. fiction

It's a few days before Windows 10 is officially slated to drop, and still, confusion abounds. Worse, many fallacies regarding Microsoft's plans around upgrades and support for Win10 remain in circulation, despite efforts to dispel them.

IT hears the siren call of free Windows 10 upgrades

Even enterprise IT professionals are taken with Microsoft's free upgrade offer to Windows 10, according to a recently-released survey by Spiceworks.

SLIDESHOWS

7 Apps By The Indian Government You Need to Use

There are over hundreds of government initiated apps for Android, Apple and Windows devices. With Narendra Modi’s Digital India initiative, the government has released several new feature-rich smartphone applications.

SOTM Mid-Year Survey 2015: Your Roadmap for the Next 6 Months

According to the survey, the next six months of the year are going to be eventful. Here are the challenges, emerging technologies and trends that will shape the rest of the year for you.

The State of the Internet

Akamai's Q1 2015 state of the internet report provides insights into key global statistics including connection speeds, broadband adoption (fixed and mobile networks), and IPv4 exhaustion and IPv6 implementation.

India Software Market on an Upswing

According to IDC, the Indian software market has witnessed consistent growth of 10 percent since the second half of 2014, showing signs of growth and revival. 

7 Jobs Technology Has Replaced

Albert Einstein said once that it has become appallingly obvious that our technology has exceeded our humanity. With every invention of technology some poor soul becomes vulnerable to losing his or her job in some corner of the world. Here are few jobs that will cease to exist soon.

India's Leading VADs

Why Channels Want to Partner With Inflow Technologies

Inflow Technologies’ tie up with 39 vendor companies, an extensive tech portfolio, and a services play, are great value propositions for enterprise channels, says its President and CEO, Byju Pillai.

iValue Creates Real Value for Channels in India

Focused on niche vendor alliances around data, network and app management backed by a robust channel ecosystem marked iValue's success in 2014. What clicked for the seven-year-old VAD?

RAH Infotech Shows Channels the Way Ahead

Mutual trust and long lasting bond with vendor companies and channel partners helps VADs to evolve and succeed in today’s aggressively competitive market. Leveraging competent channel partners and forge niche vendor alliances marks RAH Infotech’s success in 2014.

How Satcom Infotech is Adapting to New Security Landscape

As a leading value added distributor, Satcom Infotech is emerging as an end-to-end security player, helping both customers and partners grow.

How ComGuard Shields Channel Partners

As emerging technologies introduce new threats to the enterprise landscape, they are making channel partners anxious. But VADs like ComGuard are putting their worries to rest. Here's how.

Tech Chat

Collaborating To Outcome Based World: Priyadarshi Mohapatra, Avaya

Priyadarshi Mohapatra, Managing Director, India and SAARC, Avaya, on how IT is transitioning from a keep-the-lights-on role to one that enables customers to deliver results.

The Dawn of the Digital Age: Akhilesh Tuteja, KPMG

The development of digital infrastructure will be a key growth driver for technology and solution providers. 

Paradigm Shift from End-Users to User-First : Parag Arora,Citrix

Parag Arora, Area Vice President and India Head, India Sub-continent, Citrix, says new technologies will force organizations to take a user-first approach in 2015.

Mobile and Cloud Are Gamechangers of the Future: Karan Bajwa, Microsoft

Karan Bajwa, Managing Director, Microsoft India, says, in  2015, organizations will adopt a mobile-first and cloud-first strategy to get ahead of competition.

A Network for the Internet of Everything : Dinesh Malkani,Cisco

Dinesh Malkani, President, India and SAARC, Cisco, talks about IoT and the significant technology transitions in the networking world.

Moving to the Third Platform: Jaideep Mehta, IDC

Cloud and mobility are the two technologies that will fuel the rapid adoption of the third platform in India.

Envisaging a Holistic Security Strategy For 2015: Sanjay Rohatgi,Symantec

Sanjay Rohatgi, President–Sales, Symantec India, says the company has a set of holistic solutions in place to secure organizations from security threats. 

Beating the Bad Guys: Sivarama Krishnan, PwC

Organizations will need to turn inwards to establish robust information security strategies.

Building Capabilities for a Digital Tomorrow: Alok Ohrie,Dell

Alok Ohrie, President and Managing Director, Dell India, on the company’s investments to build end-to-end solutions and delivery capabilities for a digital world.

FAST TRACK

Kamtron Systems

Transitioning towards a service-oriented company will boost our growth, believes Kavita Singhal, director, Kamtron Systems.

TIM Infratech

Delivering ‘best of breed’ technologies to enterprises is key to success, says Monish Chhabria, MD, TIM Infratech

Mudra Electronics

A vendor-agnostic strategy helped us sustain business, says Bharat Shetty, CMD, Mudra Electronics.

Systematix Technologies

Our USP is a customer-friendly approach backed by services, says Akhilesh Khandelwal, Director, Systematix Technologies.

CorporateServe Solutions

Our ability to turnaround complex ERP projects in record time is what gets us customer referral, says Vinay Vohra, Founder & CEO, CorporateServe Solutions.

KernelSphere Technologies

We are emerging as an end-to-end systems integrator, says Vinod Kumar, MD, KernelSphere Technologies.

Uniware Systems

We constantly validate emerging technologies for first-mover advantage, says Vergis K.R., CEO, Uniware Systems.

Astek Networking & Solutions

An innovative approach helps us stay successful, says Ashish Agarwal, CEO, Astek Networking & Solutions.

CSM Technologies

Our approach is backed by innovation and simplicity, says Priyadarshi Nanu Pany, CEO, CSM Technologies.

SOCIAL MEDIA @ CW India
SIGNUP FOR OUR NEWSLETTER

Signup for our newsletter and get regular updates.