Anil Sethi is India Channel Chief for Dell EMC

Yogesh Gupta January 25, 2017
Anil Sethi is India Channel Chief for Dell EMC

Anil Sethi will play a critical role in unifying both companies' (Dell and EMC)  legacy partner programs in India.

Anil Sethi, director and GM – Channels at Dell India has been appointed as the new channel chief of Dell EMC in India according to an official statement by Dell EMC.

IDG India in October of 2016 had reported first that the new channel chief of Dell EMC would be announced in early 2017.

Since the formal announcement of Dell acquiring EMC by Chairman Michael Dell on September 07 of 2016, the channel partners of both vendors were keen to know about the new channel chief of Dell EMC. In his new role Sethi will lead the combined channels of Dell and EMC..

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Anil Sethi has been designated as Director & General Manager, Channels, Dell EMC as per the company statement.

For the Indian market, Anil Sethi will play a critical role in unifying each company’s (Dell and EMC) legacy partner programs. Based in New Delhi, he will own the primary responsibilities for Dell EMC’s sales efforts across its commercial and enterprise channel partners, including distributors, resellers and system integrators.

Sethi will also be responsible for the implementation of new Dell EMC Partner Program, scheduled to come into effect in February, 2017.

Based in New Delhi, Anil Sethi will own the primary responsibilities for Dell EMC’s sales efforts across its commercial and enterprise channel partners, including distributors, resellers and system integrators.

Anil Sethi will be reporting directly to Tian Beng Ng, Senior Vice President and General Manager, Channels Asia Pacific and Japan (APJ), Dell EMC.

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Dell EMC India will have three parallel streams of senior management executives. Under the new Dell EMC structure, Alok Ohrie will lead the Commercial unit and Rajesh Janey will lead the Enterprise Unit. Channels, led by Anil Sethi will support the businesses of both commercial and enterprise units of Dell EMC, confirmed the statement.

Channel Chief Praveen Sahai of erstwhile EMC takes on a new role of APJ Leader for Strategic Partners & ISV at Dell EMC.

Anil Sethi and Praveen Sahai bring a wealth of industry experience and have formed great relationships within the channel community which I believe will enable us to make great strides in the market - Tian Beng Ng, Senior Vice President & General Manager, Channels APJ, Dell EMC

In an exclusive response to IDG India on India’s new channel chief, Tian Beng Ng, Senior Vice President and General Manager, Channels Asia Pacific and Japan for Dell EMC said, “At Dell EMC, we believe that change brings rich opportunities. With the incredible improvements coming to the Dell EMC Partner Program, our channel needs credible leaders who understand the local market, have been working with partners across the country as well as APJ regions and know how to lead through this transition.

“Anil Sethi and Praveen Sahai bring a wealth of industry experience and have formed great relationships within the channel community which I believe will enable us to make great strides in the market. I’m thrilled to have them on my leadership team to drive the channel business. Their experience and expertise will be invaluable to our partners as we attack the market together and win big.” said Tian Beng Ng.