CanvasM Technologies, Tech Mahindra’s VAS subsidiary and part of the US$ 14.4 Billion Mahindra Group, and Polaris Wireless, the global leader in high-accuracy, software-based wireless location solutions,announced a strategic partnership to introduce the first high-accuracy, network based wireless location solution for the Indian market. CanvasM specializes in developing and deploying uitility VAS solutions, applications and platforms for organizations globally.
The solution enables mobile operators to more easily identify the location of emergency calls made from a mobile phone, and provides increased revenue opportunities for mobile operators who introduce value added services and location-based services to India’s growing base of mobile device users. With successful deployments around the world and field proven results in the Indian market, the partnership is expected to serve multiple wireless operators pan India. Polaris Wireless recently expanded its India ‘Centre of Excellence’ development and operations organization, based in Bangalore.
In a recent field test, the performance of the Polaris Wireless high-accuracy location solution exceeded the India Department of Telecommunications mandate for accuracy in urban-areas.
“Partnering with Polaris Wireless gives CanvasM the ability to provide customers in India with the most accurate wireless location solution in the market today,” said Jagdish Mitra, CEO, CanvasM. “Together, the ground-breaking innovation in location technology of Polaris Wireless and the Tech Mahindra legacy of pioneering cutting-edge solutions for the wireless industry are an unbeatable combination.”
“We are very pleased that high-accuracy, network-based wireless location is becoming a reality in India given the high percentage of feature phone penetration,” said Manlio Allegra, CEO and Co-founder of Polaris Wireless. “We look forward to working with CanvasM and Tech Mahindra to ensure that wireless operators in India are able to easily and cost-effectively deploy our location solution for emergency call management, enterprise, and other consumer location-based services.”
Mumbai-based market research firm Ovum predicts that location-based services in India will grow significantly, bolstered by 80% annual growth in 3G connections over the next five years, and interest from high-value early adopters, such as working professionals and the burgeoning youth sector, which is expected to grow to about 150 million subscribers in 2012.