Dell Announces New Head for Its Global Commercial Channel Business

Dell India has announced that Ajay Kaul, director and general Manager, will lead the Global Commercial Channel (GCC) business for Dell in India. Ajay’s focus as business leader will be to oversee the expansion of Dell’s partner community and its growth in the upcountry markets. As the GCC business head, Ajay will also be focused on strengthening the company’s relations with its partner community.

Dell’s Global Commercial Channel (GCC) is a channel division of Dell, created in early 2011 with an aim to be a single contact-point for its commercial channel partners, thereby leading to higher productivity and improved time cycles and enabling more customized programs to support the partners in the market. The GCC team is responsible for designing and implementing profitable schemes and policies for Dell’s channel partners and collecting and using channel feedback to execute best structures for its channel partners. Dell currently engages with 1700 commercial channel partners in India, which cover all types of business entities such as public companies and large-/medium-sized companies.

During his 7 year tenure at Dell India, Ajay was director – Sales for the Public, Education and Healthcare business from February 2009 to August 2012 in the South and West Region across Central / State Govt., PSU, defense, and covering all products of Dell for revenue, margin and market share growth. As the regional enterprise manager from 2007 to 2009, Ajay headed the pre-sales team, and managed the servers and storage business in North and East region across large enterprises and government segment. Ajay joined Dell in May 2005, and managed Key Global Accounts to grow revenue and profitability covering all products.