Dell EMC rolls out integrated partner program

Developed in collaboration with partners globally, the program’s primary tenets are to be simple, predictable and profitable.

DELL EMC Feb 08th 2017
Dell EMC has announced the official launch of the integrated Dell EMC Partner Program, built from the ground up while preserving the best of two world-class legacy programs. The program establishes one extraordinary new program that addresses the needs of partners today and into the future. Developed in collaboration with partners globally, the program’s primary tenets are to be simple, predictable and profitable. 
“Global business is rapidly changing as more and more customers prioritize investment in digital transformation. Dell EMC and its partners are uniquely positioned to help customers through this evolution,” said John Byrne, President, Global Channel, Dell EMC. “Dell EMC provides vast opportunities to our partners through an industry leading portfolio of innovative products, services and solutions, and now with the Dell EMC Partner Program, provides the support and programs for partners to excel.” 
Byrne explained, “We’ve diligently designed the Dell EMC Partner Program to be the most desirable program in the industry. We are truly providing the means and the opportunity along with the recognition and profitability that our partners want and deserve. We’re ‘all in’ with our partners and invested in their success.”
“Channel partners, system integrators and distributors play a critical role in empowering Dell EMC’s customers on their path towards Digital Transformation. Built on three core tenets – to be Simple, Predictable and Profitable – the new Dell EMC Partner Program will ensure all partners are adequately equipped to stay relevant in a fast changing market place and achieve profitability, growth and success. We believe the new partner program will further catalyse our go-to-market strategy and growth of the business as we seek to become the industry’s most trusted advisor to our customers,” said Anil Sethi, Vice President, Channels, Dell EMC India.
“The new Dell EMC Partner Program is architected for partner growth and profitability,” said Kevin Rhone, Director, Channel Acceleration, Enterprise Strategy Group. “This new integrated program brings forward the best aspects of both programs and truly goes above and beyond what we’ve seen previously in the industry in terms of partner support and recognition. No doubt this will be highly lucrative to partners and Dell EMC, and will enable further growth throughout the industry.”
“Dell’s new integrated program will provide Arrow’s global reseller and system-integrator ecosystem with opportunities to deliver greater customer value and increase profitability,” said Benjamin Klay, Vice President, Infrastructure Systems Group for Enterprise Computing Solutions, Arrow Electronics. “Dell EMC is helping to differentiate itself with an expansive portfolio of value-added solutions and a demonstrated commitment to listening to the needs of its partner community.”
“The Dell EMC partner program is a win-win for partners and allows us to continue to focus on growing our business” said Sonia St. Charles, CEO, Davenport Group. “The transparency and accessibility to a host of products and services focused all around the data center allows us to address multiple customer challenges and increases our earning potential with multiple paths to achieve tier status.”
“Digital transformation is driving our business and with the breadth of the Dell EMC portfolio we can address complex customer requirements,” said Bob Murphy, President, Presidio North. “The new Dell EMC Partner Program enables us to provide solutions with more agility while maintaining the predictability that’s so important to our business. Combined with the support and enablement in the program, I think our future is bright.”
“The new (Titanium Black) partner status is going to create new opportunities for us. I think there are a lot of things we can do collectively from an innovation perspective.” said Jim Kavanaugh, CEO, World Wide Technology. “Driving accelerated growth around the world, that’s exciting.”
To read the full details of the partner program, readers can go here.