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HP Empowers Partners To Propel Original Printing Supplies In India

Added on Oct 01, 2010 by Yogesh Gupta

Hewlett Packard, a leader in Imaging and Printing domain is empowering partners about the growing importance of genuine print supplies.  The IPG (Imaging & Printing Group) at HP is educating the partners about the disadvantages of implementing refilled/remanufactured cartridges to Indian enterprises and SMBs. “Partners need to emphasize on genuine print supplies to their enterprise base than try to sell cheaper available remanufactured supplies. Printing supplies is a huge incremental business for a channel partner and hence they need to provide enterprise customers with ‘best of breed’ products from a reliable vendor like HP,”said Nitin Hiranandani, Director –Managed Enterprise Services, IPG, HP.

As per him, a typical enterprise spends about 3% to 5% of their IT costs on printing and during recession, CIOs tried to reduce these costs associated with printing to a large extent. And printing supplies was the major area where the costs came under scanner, he added. Supply Management is the top print priority amongst large enterprises informed Ken Weilerstein, Vice President Research, Print Markets Group, Gartner. He said, “Optimizing printing and equipment results in huge savings opportunity for enterprises.”

An enterprise can save about 18% of printing costs by using remanufactured supplies but they can save about 29% by optimizing their printing equipment with genuine supplies, he added.

Highlighting advantages of few of HP’s products, Hiranandani said, “Original HP LaserJet print cartridges with energy efficient toner enables energy savings of up to 35% on every page. New HP ColorSphere Toner for the new HP Color LaserJet 4525 printer delivers 40% higher gloss and 158% wider color gamut.” Remanufactured supplies mean unpredictability in terms of number of pages and image quality (especially color) agrees Weilerstein at Gartner. He adds, the failure rates of these supplies are higher and yield shorter when compared to original ones.

Original HP Supplies offer enterprises better value by giving them higher yields, lower total costs and HP reliability. HP 802 ‘S’ Ink Cartridge delivers ultra-low purchase price for customers who require low volume printing while HP 818 ‘L’ Ink Cartridge delivers up to 33% cost-per-page savings as well as a lower upfront purchasing price. Even network compatibility can occur within enterprise through use of non-genuine printing supplies, said Hiranandani.

Enterprises need to reduce pages through optimization of printing infrastructure than just try to reduce costs by using cheaper and non-original printing supplies, he said. The key steps to effectively implement a successful Managed Print Services in an enterprise are to conduct a research project to check cost of per user/per printer device, decide b/w / color option and consolidate old printing equipment, added Weilerstein. “Enterprises need to formulate their office printing policies in terms of color policy, green policy, personal printer policy and walk distance policy. Hence Gartner advocates right piece of printing equipment for an enterprise,” he said.

Apart from HP strengthening its channel ecosystem and extending geographical reach though channels in India, IPG division of HP has taken few initiatives to help their partners. “Some of HP printers do not accept non-original printer cartridges. Also, a partner or user can type the serial number on website to check the genuine factor of the print supplies,” said Hiranandani at HP.