Reported Yammer Acquisition Seen as Beneficial for Microsoft | News | ChannelWorld.in

PARTNER HOTLINES

Reported Yammer Acquisition Seen as Beneficial for Microsoft

Added on Jun 15, 2012 by Juan Carlos Perez, IDG News Service

Reported Yammer Acquisition Seen as Beneficial for MicrosoftIf Microsoft buys Yammer, as unconfirmed press reports indicate, Susan Gautsch hopes the Yammer team won't lose the qualities she has appreciated in the several years her employer has been a customer.

The Yammer team has been attentive to customers and quick to improve and extend its product, said Gautsch, e-learning director at Pepperdine University's Graziadio School of Business, which has been using the enterprise social networking tool since 2009.

"I've always appreciated their rapid [product] development and they've always been very responsive to their customer base," said Gautsch, who's a member of Yammer's customer advisory board.

Citing anonymous sources, Bloomberg reported that Microsoft is in advanced talks to acquire Yammer for about US$1 billion. Microsoft and Yammer declined to comment.

The news has generated reactions on social media channels from Yammer customers, industry observers, partners and competitors, with the debate focused on what the future would hold for Yammer's staff and product with Microsoft as parent company.

What's clear is that the acquisition would help Microsoft beef up the enterprise social features in collaboration products like SharePoint, Exchange, Lync and Office.

Products like Yammer allow organizations to offer employees Twitter-like and Facebook-like functionality in a workplace setting. They let employees set up profiles, do microblogging, participate in discussion forums and receive activity stream notifications about what their colleagues are doing.

The promise of such products is that they can improve the way employees communicate and collaborate by complementing e-mail, IM and other more traditional tools. The products can be integrated with other business applications and managed by the IT department.

Microsoft and other vendors selling collaboration stacks, like IBM and Cisco Systems, have been incorporating enterprise social networking (ESN) functionality into their products. Enterprise application vendors are doing likewise, including Salesforce.com, SAP and Oracle.

But Microsoft is behind competitors in building native ESN features into its products, said Gartner analyst Larry Cannell.

"Microsoft has the weakest social play in the market," he said. "With Yammer they would immediately become a very strong competitor in the social workplace."

Yammer's software is cloud-based, so it would make the most sense for it to become a component of Office 365, Microsoft's Web-based collaboration and e-mail suite, said Forrester Research analyst Rob Koplowitz.

"I'd assume Yammer would remain a standalone service that could be consumable by Office 365 components," he said. Office 365 includes online versions of Exchange, Lync, SharePoint and Office.

Yammer has 5 million corporate users and its clients include over 85 percent of the Fortune 500. It has raised US$142 million in funding since its founding in 2008 and has about 300 employees.

Yammer offers a basic free version of its software, and three fee-based tiers.

Poshly, a 10-person Internet startup based in New York City, with staff in California, uses the free version for casual communication, polls, bookmarking and other tasks. Founder and CEO Doreen Bloch finds Yammer very useful for her company but has been disappointed that some features that were previously free no longer are.

"I hope that's not a sign of more restrictions to come on free accounts. For early-stage startups, I hope Yammer does continue to keep its many free features, which are beneficial until we decide to upgrade. If the acquisition means removal of the free option entirely, we may consider moving to other tools," she said via e-mail.

At the Graziadio School of Business, which pays for the software, Yammer is used by between 2,500 to 3,000 people, mostly students, but also faculty and alumni.

It uses Yammer for student communication, alumni community building and teaching, and it's especially effective for connecting users in different locations. The school has five campuses in Southern California and one in Northern California, as well as non-traditional students, such as working executives, who don't often attend classes in person.

The school uses a variety of collaboration tools, including Microsoft software, but Gautsch said "Yammer is the glue."

EDITOR'S PICK

How to Work with Millennials

Millennials – they're disobedient, they ask too many questions and I can't relate to them. Does this sound like you? If so, it's high time you made working with this fearless, tech-savvy age group a top priority, because if they're not working with you, they're with your competitors, and you're going to lose valuable competitive advantage.

Profile: Microsoft's Phil Goldie

Microsoft's partner boss discusses Cloud, wine and M&A.

5 Freshly-funded Cloud Computing Companies Worth Watching

Investors made a crowd around the cloud this week, investing $175 million in companies focused on everything from storage to the WAN to the supply chain.

Tech Chat

Collaborating To Outcome Based World: Priyadarshi Mohapatra, Avaya

Priyadarshi Mohapatra, Managing Director, India and SAARC, Avaya, on how IT is transitioning from a keep-the-lights-on role to one that enables customers to deliver results.

The Dawn of the Digital Age: Akhilesh Tuteja, KPMG

The development of digital infrastructure will be a key growth driver for technology and solution providers. 

Paradigm Shift from End-Users to User-First : Parag Arora,Citrix

Parag Arora, Area Vice President and India Head, India Sub-continent, Citrix, says new technologies will force organizations to take a user-first approach in 2015.

Mobile and Cloud Are Gamechangers of the Future: Karan Bajwa, Microsoft

Karan Bajwa, Managing Director, Microsoft India, says, in  2015, organizations will adopt a mobile-first and cloud-first strategy to get ahead of competition.

A Network for the Internet of Everything : Dinesh Malkani,Cisco

Dinesh Malkani, President, India and SAARC, Cisco, talks about IoT and the significant technology transitions in the networking world.

Moving to the Third Platform: Jaideep Mehta, IDC

Cloud and mobility are the two technologies that will fuel the rapid adoption of the third platform in India.

Envisaging a Holistic Security Strategy For 2015: Sanjay Rohatgi,Symantec

Sanjay Rohatgi, President–Sales, Symantec India, says the company has a set of holistic solutions in place to secure organizations from security threats. 

Beating the Bad Guys: Sivarama Krishnan, PwC

Organizations will need to turn inwards to establish robust information security strategies.

Building Capabilities for a Digital Tomorrow: Alok Ohrie,Dell

Alok Ohrie, President and Managing Director, Dell India, on the company’s investments to build end-to-end solutions and delivery capabilities for a digital world.

SLIDESHOWS

CEO Comebacks: For Better or for Worse?

We bring to you six global CEOs who made the idea work, or not.

Datacenters in the Weirdest Places

A peek into some of the most unusual datacenter locations in the world. Here are 13 datacenters that are built in unusual locations like mines, ships, trucks and even a nuclear collidor. Taking about common wisdom, eh?

12 LinkedIn Mistakes IT Pros Make

LinkedIn is the go-to place for IT pros to market themselves, connect with co-workers, find former colleagues, and meet-up with like-minded folks. Take a few minutes now to make sure your profile showcases your accomplishments, and skills. Here are some common mistakes to avoid.

ChannelWorld Survey: State of the Market 2014

Partners poll their sentiments, expectations, pain points, and challenges for the coming year.

6 Leaders Who Headed for an Abrupt Exit

The abrupt exit of top leaders of Indian and global tech companies this year, with many of them citing ambiguous reasons, surprised the technology world.

FAST TRACK

Kamtron Systems

Transitioning towards a service-oriented company will boost our growth, believes Kavita Singhal, director, Kamtron Systems.

TIM Infratech

Delivering ‘best of breed’ technologies to enterprises is key to success, says Monish Chhabria, MD, TIM Infratech

Mudra Electronics

A vendor-agnostic strategy helped us sustain business, says Bharat Shetty, CMD, Mudra Electronics.

Systematix Technologies

Our USP is a customer-friendly approach backed by services, says Akhilesh Khandelwal, Director, Systematix Technologies.

CorporateServe Solutions

Our ability to turnaround complex ERP projects in record time is what gets us customer referral, says Vinay Vohra, Founder & CEO, CorporateServe Solutions.

KernelSphere Technologies

We are emerging as an end-to-end systems integrator, says Vinod Kumar, MD, KernelSphere Technologies.

Uniware Systems

We constantly validate emerging technologies for first-mover advantage, says Vergis K.R., CEO, Uniware Systems.

Astek Networking & Solutions

An innovative approach helps us stay successful, says Ashish Agarwal, CEO, Astek Networking & Solutions.

CSM Technologies

Our approach is backed by innovation and simplicity, says Priyadarshi Nanu Pany, CEO, CSM Technologies.

EMC PARTNER SHOWCASE

Partnering for Profitability

Atul H. Gosar, Director, Network Techlab, shares how the company’s association with EMC has provided it with a competitive edge and a wide customer base, leading to increased profitability.

Sponsored Content

Promising Pipeline

Venkat Murthy, Prime Mover, 22by7 Solutions, shares how EMC brings in competitive edge by enabling technology, GTM and lead generation, helping 22by7 acquire new customers and retain old ones.

Sponsored Content

Powerful Performance

Deepak Jadhav, Director, VDA Infosolutions, says initiatives by EMC around training and certification have helped the company’s staff improve its performance and enhance customer experience.

Sponsored Content

Performance Booster

Rajiv Kumar, CEO, Proactive Data Systems, says that the solution provider’s association with EMC has helped expand its customer base and added value to existing offerings.

Sponsored Content

Pursuit of Profitability

Santosh Agrawal, CEO, Esconet Technologies, shares insights on how the systems integrator’s association with EMC has spelled sustained success over the years.

Sponsored Content

Non-Performance is Not an Option

Nitin Aggarwal, Director, Trifin Technologies, shares insights on how the association with EMC has helped the system integrator stand out and empowered its personnel to deliver consistent performance.

Sponsored Content

SOCIAL MEDIA @ CW India
SIGNUP FOR OUR NEWSLETTER

Signup for our newsletter and get regular updates.