Sriram Viswanathan is India Channel Chief at Array Networks

Sriram’s long-standing experience in driving the channel for leading OEM's will help Array to strengthen its partner strategy.

Sriram Viswanathan has joined Array Networks, and will be driving the channel strategy for the technology company in India. He has over two decades of work experience in senior roles leading the channel ecosystem for the likes of RSA, Avaya, and Aspect in the past.

“Sriram has joined Array Networks as Director - Channels and Alliances. His exposure and experience in driving the channel with leading OEM's will help Array to strengthen our channel strategy,” confirmed Shibu Paul, Regional Sales Director, APAC, Array Networks exclusively to ChannelWorld.

“Sriram brings enormous expertise and experience in the IT channel industry as he has stitched and executed some of the best channel programs for leading OEMs in India.”

Shibu_Paul-Array_Networks

Shibu Paul, Regional Sales Director APAC, Array Networks

Speaking on Sriram’s key KRAs in this role, Paul said, “Array recently launched Network functions platform in India. It offers a lot of tangible value to the end customer, but it cannot be a success without an efficient and skilled channel. Sriram’s role will be to design a channel program, launch and implement the same effectively across India.”

Array has the potential to make a difference to the channel community with a great product portfolio.

“I am excited to be a part of this new phase of growth. My priorities are working with our signed partners in taking our NFV product to their customers. Enablement on both the sales and technical functionality is high on the list, “says Sriram Viswanathan.

 

Key USPs of Array Networks in India: Shibu Paul

1. Unique product: SLA-driven Network functions platform

2. Support with India TAC, India RMA center for India customers

3. Local engineering, R&D teams to support growth

4. Management belief in India, and investment support

“Sriram brings enormous expertise and experience having worked in the IT channel industry for a very long time. He has stitched and executed some of the best channel programs in the country for leading OEM's in India. Most of them, when it was in its infancy stages,” says Shibu Paul.

Array Networks is transforming itself from Load Balancer Company to a Network functions virtualization platform. “We deliver purpose-built virtualized devices which can hold multiple and third party network functions with guaranteed performance per tenant. These solutions though offers extreme value to customers will however require skilled channel partners who are proficient in network, security and virtualization,” says Paul.

We also have an untapped potential in working with the large systems integrators based in India managing their global customers and that's another key priority for me, says Sriram.

Array has the potential to make a difference to the channel community with a great product portfolio, as we continue to work with our signed partners to pitch our NFV product effectively to their customers.

Sriram Viswanathan

Director - Channels & Alliances, Array Networks

 

“For service level SLA's, the customers only trust a channel partner. Hence our strategy is also sieved with the partner eco system in frame.  It becomes even more appealing for MSPs and CSPs as they are desperate to move away from point products to consolidated network functions platform, says Paul on the importance of the channel ecosystem of systems integrators, MSPs and CSPs for Array in India.

“For Array networks India is one of the key pillars. “We have one of the best teams in the country for our solutions. Array is one of the top 3 ADC vendors in India and we want to keep improving our market share in 2018,”he adds.