Sungard Ramps India Plans for BFSI Segment

By Yogesh Gupta Jun 24th 2009

With development centers in Pune and Bangalore, the vendor has opened Mumbai office to support sales and business development across the country.

SunGard is reportedly increasing its India operations to leverage its suite of solutions for the BFSI Sector.  With development centers in Pune and Bangalore, the vendor has opened Mumbai office to support sales and business development across the country. “The aim is to build strong sales and pre sales team to support FS (Financial Services) sales across segments. The 10 member sales team in India will be doubled by year end with prime focus on banking, insurance and capital verticals,” informed Atul Sareen, MD, India Sales, SunGard Financial Systems.

SunGard carried out a detailed survey in 2008 with its enterprise clients. “The motive was to gauge market dynamics and leverage specific product offerings from our wide gamut of solutions. Localization needs and India specific pricing was also a key consideration,” pointed Akila Krishnakumar, COO & Country Head (India), SunGard. “Based on market need and solution fulfillment, we will tailor our solution delivery models – licensed, ASP and SaaS,” added Sareen.

Responding on how SunGard planned to create a dent in FS solution space Krishakumar said, “We have always been and will continue to emerge as a differentiator factor through our focused industry domain solutions, depth and breadth of FS and international best practices”.

While talking the expansion plans, Andrew Bateman, COO, SunGard Asia Pacific said, “Almost 40% of R & D for SunGard products is done from India. Apart from ramping employee strength in India to 3000 by year end (majority across development centers), we are investing in localization for SunGard knowledge solutions and organize specific events for banking, trading and energy verticals”.

Though SunGard is focused on solution sales solutions, the vendor also offers number of horizontal solutions across the industry. Speaking on potential for SaaS and ASP models in today’s times, Sareen said, “Traditionally, Indian enterprises are more prone for licensing model. However, some enterprises would opt for Opex based model like ASP and SaaS depending on their business needs and type of solutions.”

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