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What is Partner Roadmap of Dell SonicWALL for India?

Added on Aug 23, 2012 by Radhika Nallayam, ChannelWorld India

What is Partner Roadmap of Dell SonicWALL for IndiaIt’s been couple of weeks since we first reported about SonicWALL India Head Shubhomoy Biswas quitting the company. SonicWALL partners in general and enterprise security channels expressed concerns about the vendor’s long term commitment to India market. Finally, Dell SonicWALL has issued an official statement on the executive movement confirming Biswas quit the company on July 31 this year.

Though the company has not appointed a new channel head for SonicWALL, at this point its National Distributor Manager, Chanda Ramakrishna, will spearhead the India business until the company finds “the best permanent solution for successful leadership”.

In a statement issued via email, the company spokesperson Richard Ting, VP — Asia Pacific, Dell SonicWALL said, “Currently, we are making important decisions to determine the best possible personnel and leadership for this important market. We are focused on ensuring we have the right leadership to ensure satisfaction of our existing customers, expand our market share and achieve our business goals to take the Dell SonicWALL business in India to the next level.”

The company (Dell SonicWALL) plans to continue with the same go-to-market approach for SonicWall. Besides, the vendor also promises stability and possibly new avenues to the existing SonicWall partners.

“In the future, Dell will offer SonicWALL’s existing channel members with an opportunity to join the current PartnerDirect program, which will enable them to preserve the investments made with SonicWALL. Dell SonicWALL’s partners will have access to PartnerDirect’s certifications, training, support, marketing resources and other benefits. Our business will run as usual, in fact, with more support and investment from Dell,” said Ting, responding to the question on how partner investments towards SonicWall will be justified.

Dell SonicWALL today features one of the strongest and most successful channel programs in the entire network security industry, according to Ting. “We have 15,000 resellers and distributors that provide extensive global coverage and that we support with various channel and partner programs. This go-to-market approach will be preserved and fine-tuned for success as we move forward,” he added.

Post the acquisition of the security vendor by Dell, SonicWall partners in India were awaiting clarity on the vendor’s go-to-market strategy.

“Dell’s acquisition of SonicWALL has strengthened our overall market position and opened up new opportunities for our global channel partners. Dell SonicWALL is firmly committed to the channel and our partners will continue to play an important role in the success of our business going forward,” added Ting of Dell SonicWALL.

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