ChannelWorld

Data Infosys Limited (DIL) was set up in Jaipur by Ajay Kumar Data in 1999. By doing so he created a name for himself in the community of solution providers.

Talking about DIL’s current focus “Primarily our business is focused in India but since we are having the clients globally for our email xgenplus and antispam SPAMJADOO services, we are expanding internationally also,” says Nitin Walia, Director Sales, DIL.

Sharing the secret of surviving in such a competitive market, Walia says, “Our unique selling point lies in providing 24x7 instant, faster, convenient, and continuous response. These are not provided at some premium cost but at economical charges, which saves costs in the long term. We don’t compromise but stand strongly committed towards our high quality standard. These principles help us retain our customer, which is a key contributing factor in our success story.”

The other important guiding principle is thirst for learning. Walia believes in one key aspect. “One factor which is most important for the business is thrust on learning and keeping oneself well aware and updated about the technologies, services and products. He substantiates, “For that you have to keep some time for learning and grooming yourself.”

Interestingly, necessity is the mother of the invention seems to be exactly the reason for Walia to diversify. The diversification came from their own need to address internal business requirements. “Gradually we realized that the products what we are looking are the need for all large organizations, and hence we offered to develop for them as well. Today our products Spamjadoo and Xgenplus make us realize that somewhere in India when everyone was busy working for other international brands, our decision for establishing and making a product was right,” says Walia.

Quality standards, benchmarking, and best practices are some of the most important differentiators that Data Infosys claim that has enabled them to gain an edge in the market place. Riding on quality and process excellence has helped them achieve customer and employee satisfaction, which is equally important. This has also contributed in building the next level of business leadership. From a modest beginning to towering success, DIL has passed through many phases in attaining excellence. “We always believe in giving value for money to our customers and never believed in short-term gains. For us, customers are like peers, and we are committed to serve by offering quality products, follow ethical business practices, and have dedicated professional team to take the business relations all over world.”

Opening his cards of the future, Walia dreams of dishing out more products made in india for the domestic market. He says, “Our dreams are to deliver more and more products from India by Indians and for Indians.”

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INTERVIEW

Nitin Walia, Director, Data Infosys affirms that we are not just a preacher of Green IT but also practice it as a part of the policy.

What are the striking and innovative features that are the being implemented at Data Infosys?
WALIA: We at Data Infosys believe in discipline. We are already an ISO certified organization which makes it mandatory for us to streamline and follow the processes. This really works for us. Also we have implemented Enterprise Resource Planning for our internal work process. This definitely helps us to be more productive. And we are not just a preacher of Green IT but also practice it as a part of the policy.

What are the efforts taken from your side to keep your internal customer motivated and ensure productivity along with tackling with attrition?
WALIA: Yes, as rightly mentioned, our employees are our internal customers and they are absolutely important to us. To begin with, we have an effective hiring process in place right from the start. We offer flexi-timing for our employees putting the onus on them to give in the best productive time. There is appropriate and extensive training for all employees for there professional growth. The stress is more on having a fun environment rather than a rigid environment even though there is a target based working. Above all we strictly avoid micromanagement and value the employee feedback.

Can you elaborate on the guiding principles of the company?
WALIA: Quality standards, benchmarking and best practices are some of the most important differentiators that Data Infosys Limited has been able to adopt to gain an edge in the market place. Riding on quality and process excellence we have achieved customer and employee satisfaction, as well as built the next level of business leadership. We always believe in giving value for money to our customers, and never believed in short term gains. For us, customers are our friends. We are committed to serve the society with quality products, follow ethical business practices and have a dedicated professional team to take the business relations all over world.

How did you start to diversify? What made you realize that you need to broaden your horizons?

WALIA: We started to diversify firstly to fulfill our internal business needs and thereafter we realized that the products what we are looking are the need of all large organizations and hence we offered to develop them. Today our products namely Voltage, Spamjadoo and Xgenplus are recognized by large national and international organizations. So we feel that when everyone was busy working for other international brands our decision for establishing and making a product was right. And today we have products in India which give great competition to international brands.

What are your future plans?
WALIA: We aim to deliver more and more products from India by Indians for Indians. Also we are now planning to have India focus along with exploring market opportunities. Primarily our business is focused in India but since we are having the clients globally for our email xgenplus and antispam Spamjadoo services, we are expanding internationally also.