ChannelWorld

Bard Roy Infotech was started almost a decade and half ago in 1995 as an IT solution provider in the city of joy, Kolkata. This solution provider made its mark in the IT solutions space by delivering high-quality IT infrastructure services for all kinds of verticals and technology environments.

With a mission statement that says, ‘To provide high quality IT products that combine performance with value pricing while establishing a successful relationship with our customer and suppliers,’ BRIPL has an extensive experience of having a varied customer base from small and medium businesses to blue chip clients.

Pradeep Jhawar, Director, Bard Roy Infotech, says, “We have always strongly followed a  customer-oriented approach with focus on absolute standards of operational excellence. Our capability extends in supporting installation types ranging from single to large multi-location orders.” The other strong pillar of the company lies in its rich human resources.

Talking about the specific steps to increase employee output and incentives to enhance the productivity of the employees, Jhawar says, “We believe in retaining people by providing job clarity, job rotation, and delivering responsibilities.”

The customer-centric focus has indeed been the key driver in the company’s growth. The continuous approach of providing high-quality services and products that exceeds customer expectations consequently helps in consolidating a happy and strong customer base. The philosophy of giving value for every penny spent by the customer ensures customer faith, which is critical in retaining any customer. The sound technical support is indeed a backbone of serving the customer but at the same time with a human touch. The courteous and pleasant service supplemented with professionalism and personalization is weighed equally with technical skills.

Among the multiple best practices that the company follows, one of the most noteworthy is having a knowledge bank set up for troubleshooting. This definitely helps the internal staff in serving customers more easily. There is strong emphasis on knowledge management, training, and development. One of the other regular exercises and methods incorporated to ensure achievement of goals with repeatability is a regular one-on-one interaction with the seniors and sharing of experience.

BRPIL takes pride in being an honest and effective consultant. It’s no wonder that the mantle at BRPIL offices houses a plenty of trophies as a mark of appreciation both from the vendors and the customers.

The company’s rent division was started since its inception today offers  innovative leasing programs offering products such as notebooks, desktops, servers, workstations, printers, projectors, monitors, networking products, and wireless technologies.

Quoting the success mantra, Jhawar says, “Success is not just about your own growth, it’s a holistic approach. It’s about growing together.”

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INTERVIEW

Pradeep Jhawar, Director, Bard Roy Infotech plans to focus on the retail arm of his business.

What are the specific steps to increase employee output and incentive to enhance these. How do you retain your people?
JHAWAR: Human resource management is absolutely critical for a business. One has to be extremely transparent in the internal transaction with the employees. There has to be absolute clarity in the incentives and targets and when promised the word has to be honored. To an extent, it is employer’s responsibility to ensure that there is a job rotation and responsibilities are fairly distributed.

How can you convince the client about the business benefits of the implementation without trying it yourself?
JHAWAR: We do our ground work thoroughly before suggesting any solution to the customer. We make an effort to find the actual Return of Investment of the product and only then suggest it further to our clients. This definitely boosts customer confidence in our solution thus building trust in us.

How do you manage to maintain the vendor’s interests and handle pressure from them to meet targets?
JHAWAR: Interestingly we have a clear and direct approach for this. We have devised our own pattern to strike a balance in the relationship.  Out of the four quarters, we maintain the vendors’ interest for three quarters and for the remaining one we pursue our interest. This has worked for us so far and we are able to have sound vendor relations.

How did you start to diversify? What made you realize that you need to broaden your horizons?
JHAWAR: We realized early that diversification is one of the key factors for growth. We have diversified by providing maintenance services, leasing, hire purchase, retail etc.

How do you cope with demands in the face of the falling supply? What special efforts are being taken to meet demand in the face of falling supply?
JHAWAR: Well, we all know there are times when the demand surpasses supply but there is a solution for every problem. We are trying to go in-depth into the accounts and sell cartridges, toner and others and upgrade infrastructure and have started leasing, hiring and purchase for the cash ridden companies.

What are the Future plans?
JHAWAR: Currently we are planning to focus a bit more on our retail arm. We want to start a retail showroom for better cash flow This will give us the benefit of liquidation of aging stock.