One Network | Anuradha Makhija| ChannelWorld Premier 100 2014 Winner| Top 100 Channel Partners of India

One Network Anuradha Makhija Managing Director


Headquartered: Mumbai

Branches: 5

Employees: 40

Key Executives: Shailesh Kanolkar, Director-Technical; Avvinash Basantani, Director-Commercial

Key Principals: Juniper, Cyberoam, Aruba, Riverbed, F5, Cisco, Nexus (Portwise), SecurEnvoy, Multi-Tech Systems, Billion

Key Technologies: Security, Networking, Mobility, UC/AV/Collaboration

Focus Verticals: IT/ITeS, Manufacturing, BFSI, Healthcare/Pharma

One Network set out to do two things in order to grow its business. One was to follow the customer and foray into cloud computing solutions as the demand for cloud services peaked last year.

It decided to provide cloud application optimization solutions from big players like F5 and Riverbed.

This strategy proved beneficial for the Mumbai-based company as it could cross-sell to its existing clients. That, in turn, enhanced its value proposition to its customers.

Another goal was to acquire new clients. It realized that a proactive approach is essential to bag new clients and it invested in enhancing its business development and pre-sales team. The strategy of expanding its alliances and increasing resource strength helped it expand its client base exponentially.

The initial investment made by the company on training, certifications and demo units, later helped it during the pre-sales and sales period. It was also able to successfully showcase how its solutions can help clients overcome performance issues.