Mar 30th 2016 A-A+
Headquartered: Hyderabad
Branches: 2
Key Executives: Suresh Singh, CEO & MD; Brajesh Kumar Singh, Director; Roddam Shankar, Director
Number Of Employees: 42
Key Principals: HPE, Cisco, DELL, Sonicwall, Cyberoam, Schneider, D-Link, Bosch, Axis, Emerson, Samsung
Key Verticals: Education, IT/ITeS, Government
Key Technologies: Networking, Datacenter, Desktops & Notebooks, Enterprise Apps, Facility Mgmt, Storage

The B4B Solutions executive team was aware and observed how fast digital technology had disrupted media industries in the past decade. The company realized that successful digital transformation comes not from implementing new technologies, but from transforming the organization to take advantage of the possibilities that new technologies provide.

Major digital transformation initiatives are centered on re-envisioning customer experience, operational processes and business models. B4B Solutions concentrated on digital transformation in three areas: Online presence, mobile customer engagement, and internal operational processes. It has integrated the web presence of all its services on a common platform, enabling marketing across technology offerings and has begun to implement social media and mobile marketing capabilities. 

Mobile Customer Engagement:  The Company realizes the customer intimacy it can achieve through mobile because customers react to messages almost instantly. SMS and WAP sites are a core part of mobile marketing because of their ubiquity. The different properties are in charge of their own mobile marketing messages, but the messages are delivered through a unified corporate-level system.

The company has incorporated emerging technologies into internal processes, so that it connects with its clients and provides support round the clock for critical services.


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