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Anuradha Makhija, One Network India, Pulls the Veil Back on Marketing
Anuradha Makhija MD, One Network India, shares why she thinks traditional marketing isn’t as successful as one-to-one, on-the-field, marketing. She talks about traditional marketing versus new age marketing, the role of vendors, and why social media marketing doesn’t have a multiplier effect.
Yogesh Gupta Jun 19th 2014