Anuradha Makhija, One Network India, Pulls the Veil Back on Marketing

By Yogesh Gupta Jun 19th 2014
Anuradha Makhija MD, One Network India, shares why she thinks traditional marketing isn’t as successful as one-to-one, on-the-field, marketing. She talks about traditional marketing versus new age marketing, the role of vendors, and why social media marketing doesn’t have a multiplier effect.

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