Embee is a forward thinking company who began its digital activities two years ago with a primary focus on creating a persona based model built around the philosophy of being empowered, engaged, optimized, and transformed. Embee has redefined its customer approach from being reactive to being proactive, based on the researched data. Realizing the importance of digitalization, the company has conducted an employee advocacy program to educate its employees to leverage the social media platform and connect with prospective customers to generate leads. Embee being one of the leading Microsoft cloud solution provider has collectively helped more than 250,000 users move their workloads to the cloud and thereby enhancing their productivity and minimizing the risk of traditional system downtime. Additionally, the company has worked with various customers to enable its mobile workforce with secure data, anywhere. This boosts their customers’ satisfaction while protecting sensitive corporate data.