Embracing the idea of ‘Software is eating the world’, Meridian Infotech has tied up with an ISV for Wi-Fi personalization and monetization. The consumerization of IT, where consumers use corporate applications on personal devices and new emerging connected industries from IoT are making Wi-Fi the backbone of choice. Venues, retailers and small businesses realize that Wi-Fi offers new insight into consumer usage, interest and buying patterns for greater analytics and engagement. The target market is the company’s existing Retail, Mining, BFSI and Manufacturing customer for analytics, safety and security. The total offering includes Cloud solution for Wi-Fi Controller, AAA and analytics that will help Meridian grow the cloud business and generate annuity revenue through licensing model. The company’s philosophy of adapting new trends well in time is the key reason of growing in the competitive, service-oriented field of ICT Infrastructure in last two decades.