TARGUS TECHNOLOGIES, Amit Singh Pundir
Mar 30th 2016
Over the last fiscal, Targus Technologies achieved great success when it engaged with a restaurant chain to create a Digital Transformation strategy to bolster the customer’s digital infrastructure, a prerequisite for a strong customer interface on digital platforms. The customer wanted to expand beyond their core markets, into other geographies and demographics. Although the restaurant chain had a strong presence on the Web, the digital turf was largely unchartered territory. Targus conducted both in-store and online research in order to observe the client’s customers, to understand their expectations and the restaurant chain’s own digital reach. Targus also spent time and effort to educate the C-Suite members of the company to drive change management and acceptance. As a result, the restaurant chain was able to create a blueprint for a presence on the digital platforms, while armed with a better understanding of the digital media preferences of millennials and Gen Z. The intuitive mobile app helped offer customer loyalty features like reward points and customized menus.