During the next three years HPE has revealed it will shift its entire portfolio towards adapting an as-a-service model.
It will continue to provide its hardware and software in a capital expenditure and license-based model, but is pushing to give consumers more choice over how they use their technology whether it is through subscription, managed IT services or pay per-use model.
Additionally, HPE will continue to scale GreenLake service offerings targeting the mid-market sector, new services for the edge and new and expanded partnerships with companies such as CyrusOne, Equinix and Google Cloud.
The GreenLake portfolio spans a range of purpose built services from HPE and its network of partners, as well as metering and governance capabilities where businesses can monitor and adjust their usage.
According to HPE, GreenLake is the fastest growing part of its business contributing more than US$2.8 billion in total contract value with more than 600 customers, and boasts a 99 per cent renewal rate.
More than 400 partners sell the as-a-service portfolio, with HPE saying the GreenLake channel business has grown more than 275 per cent since it became available to them more than a year ago. The vendor claims it is signing up about 50 new channel partners every month.
At HPE Discover 2019 in Las Vegas, CEO Antonio Neri said it will continue to invest aggressively in this opportunity and will deliver its entire portfolio from edge to cloud, under the GreenLake portfolio.
“As a result, we will reshape HPE and transform the market, with a new and better way to deliver as-a-service,” Neri said. “Everyone recognises that customers want technology delivered as-a-service, but they also want it on their terms. HPE’s approach empowers customers with choice, flexibility, and control, which is driving GreenLake’s success.”
GreenLake for Aruba has also been launched along with new GreenLake offerings targeting the mid-market sector with pre-configured as-a-service workloads for compute, database, private cloud, storage, and virtualisation. It aims to eliminate time spent on designing configurations, building solutions and testing technology.
For partners, HPE has released new tools including GreenLake Quick Quote, which is an automated tool that factors in customer workload needs and delivers fast quoting and transparent pricing.
An automated GreenLake chatbot has also been launched that quickly answers partner inquiries, delivers faster answers and provides access to sales support if required.
HPE has expanded its partnership with Google Cloud, taking on hybrid cloud solutions for containers featuring Google Cloud’s Anthos in combination with HPE’s on-premises infrastructure (Pro-Liant and Nimble storage), cloud data services, and GreenLake.
At its annual Discover event, HPE also revealed a new mission-critical storage platform, HPE Primera.
The platform uses artificial intelligence (HPE InfoSight) giving users the ability to manage, predict, prevent issues and accelerate application performance.
Recently, HPE unveiled a wave of new offerings to channel partners, including a unified global reward program for sales teams.
The vendor has launched the HPE Sales Pro Community, a program that aims to streamline regional pricing, rewards and the deal registration process into a more “harmonised” experience.
The program will also allow partners’ sales teams access to the same learning tools as HPE employees, while merging several new and current resource suites into a single global portal.