VMware sets eyes on the Indian telecom sector

VMware is strategically expanding its customer reach in India, backed by Dell and AWS partnerships, and its offerings for telcos.

To say that VMware is banking on tremendous growth from the Indian market this year would be putting it mildly. The company, traditionally known for server virtualization software has taken major leaps with its new cloud architecture and strategic partnerships. 2016 was a year of significant developments for VMware. The milestones included Dell and Amazon Web Services partnerships, sale of over a million licenses of AirWatch, VMware’s enterprise mobility management offering, and a revived cloud strategy.

But what about 2017? VMware is looking at tapping into the Indian telecom market with its NFV technology. The 4G wars are only getting hotter as other major operators look to compete with Reliance Jio. We spoke to Anand Patil, India lead, SDDC Sales at VMware to find out how the company planned to get a slice of the action. 

What are some of the recent trends that we have been seeing in the cloud market space?  

Most enterprises already are or expect to operate workloads on multiple cloud environments. A hybrid strategy is the next step in the evolution of cloud where there is a balance of private cloud control and public cloud agility that provides consistent end-user, self-service experience while optimizing cost and performance. 

VMware has released a white paper to map the evolution of cloud from 2006 to 2030. According to the findings, the percentage of workloads on public and private clouds has doubled. Of that total, 12 percent run on private clouds while 15 percent run on public clouds. However, the share of workloads still running in traditional IT environments continues to shrink; decreasing to 73 percent overall. By 2021, it is anticipated that 50 percent of all workloads, for a total of 255 million (overall shipments of servers were assumed to grow at a forecasted rate of 3 percent from 2016 to 2030), will run in the cloud. Of that total, 30 percent will run in public cloud and 20 percent in private clouds. 

What are some of the cloud challenges that Indian enterprises face and how does VMware address these challenges? 

Today, organizations are adding multiple cloud services and providers leading to incompatibility, which creates new silos and new challenges. To enable businesses to embrace opportunities faster, IT must avoid cloud silos and unify multiple clouds. VMware addresses this challenge by applying network virtualization technology to public clouds. We connect public clouds and services securely so enterprises can use them fearlessly. Enterprises can also extend data center networking and security to the cloud by preserving on-premises network rules and deploying secure network architectures that span multiple clouds with NSX. 

Also read: Has VMWare found a cloud strategy savior in AWS?

What sort of a customer profile are you looking at?  Is it mostly large enterprises or do you have a SMB focus too?

VMware has 5,00,000 customers that are not enterprise and about 20,000 globally, nonetheless, we have very broad penetration. With the Dell and Amazon Web Services partnerships, we have a lot more strength to reach to the commercial mass market as well. Dell’s traditional strength in technology and SMB has opened up a completely new channel for us. Likewise, our partnership with AWS has opened up a start-up and ecommerce ecosystem for us.  

How is your Cross-Cloud architecture different from the current hybrid cloud architectures?

VMware’s new Cross-Cloud Architecture extends the hybrid cloud strategy with new public and private cloud capabilities that empowers customers to run, manage, connect and secure their applications across clouds and devices in a common operating environment. 

The Cross-Cloud Architecture enables consistent deployment models, security policies, visibility, and governance for all applications, running on premises and off, regardless of the underlying cloud or hypervisor. This is delivered through VMware Cloud Foundation, a new set of Cross-Cloud services being developed, and the vRealize cloud management platform. 

Which are the verticals in which we will see early adoption of the new architecture? 

With VMware’s recent partnerships with Dell and Amazon Web Services, we look forward to working with SMBs and the start-up and ecommerce ecosystems respectively.   

Going ahead, what are your key priorities for India?

The market opportunity that India provides for VMware’s global growth businesses stand testified with the encouraging adoption of VMware offerings such as the AirWatch and the new cloud strategy.  

Network virtualization is pegged to be one of the single greatest infrastructure transformations. VMware NSX has been a key enabler in witnessing customer growth of 400 percent over the past 18 months. In India, the business is growing at 100 percent with NSX finding adoption amongst big players across sectors. NFV is another area where VMware’s telecom solution vCloud NFV is witnessing rapid traction in the Indian telco market.