Netmagic has aggressive plans to expand its India business this fiscal.
And a key compenent would be the company’s increased focus on the channel ecosystem.
Netmagic Solutions, an NTT Communications Company has appointed Shantaram Shinde as the channel chief for India.
Shantaram is based out of Mumbai and will be responsible for Channel Business with Netmagic effective from April 2017. In his previous role, he was leading Remote DataCenter Management (RDM) Business as vice president for business development at Netmagic.
“From 2107-2018, I will be responsible for the channel head role at Netmagic to primarily nurture the existing channel ecosystem base and also get on board new potential partners in India,” said Shantaram Shinde in an exclusive interaction with ChannelWorld on his new role as national channel head with Netmagic.
This year’s two-pronged channel strategy for Netmagic revolves around deepening the endearment with existing channels, said Shinde. “Our top channel ecosystem partners, including SI partners across India at present, contribute to around 80 percent of our channel business. We will invest more in these partners by adding and training their resources and teams, and continue other partner initiatives,” he added.
Netmagic's channel business contributing to 20 percent of total revenues is expected to touch 35 percent over next twelve months.
Netmagic’s prime plan is identifying and appointing new age partners which are typically ‘born in the cloud’ companies. This is a different community (than traditional channels) that provide PaaS and SaaS as their prime offerings to their end customers, he said.
Netmagic’s existing channel ecosystem consists of typical SI service providers, application integration partners, ISVs, managed services partners and cloud and managed services partners, security service partners and consulting companies. Also, the implementation of channel strategy for SAP HANA is strategically aligned with our overall vision and growth plans, said Shinde.
The channel business at present contributes to over 20 percent of Netmagic India’s total revenues. We have a well etched roadmap to increase that business to over 35 percent by the end of this fiscal year, which is almost doubling our channel business over next twelve months, he said.
The broad partner profile for Netmagic is a traditional ecosystem that includes systems integrators and application integration partners. “The other set is ‘born in cloud partners’ which are focused on new age areas like digital India, IoT, BI and analytics. The services portfolio will be driven by the born in cloud such as public cloud services by Netmagic along with managed services,” he said.
Besides leading in public cloud, Netmagic is also well-positioned in the hybrid cloud, said Shinde. “We can offer all four flavours of IaaS, which are public cloud, private cloud, managed hosting and colocation as per the business needs of enterprises and large enterprises," he added.
"The channel partners can pitch different models across our extensive portolfio and solutions and services according to their customers' needs. Also, the solution offerings go across verticals," he said.
For born in cloud partners, public cloud (IaaS) and security are the two key services, he highlighted. VPC (Virtual Private Cloud) and Hyper Converged Infrastructure can be consumed by the same set of partners for their customers, said Shinde.
Public cloud (IaaS) and security are two key services for 'born in cloud' partners that focus on new areas like digital India, IoT, BI and analytics.
Netmagic’s commitment to build a customer focused service organization has been successfully followed by Shantaram, and expects that the top channel ecosystem partners in India adopt it.
In his 23 years of career, he has mainly worked in the IT services industry. Shantaram has been a key contributor to the organisation’s growth in various roles at Netmagic over the last 16 years. The variety of roles included regional head for West, regional head for North, strategic outsourcing services BD role, and Remote Datacentre Management BD role at the national level.
Shantaram is an engineering graduate, with BE in Electronics, DMS from Somaiya Institute of Management Studies and Research, Mumbai University, and SMP from IIM Calcutta.