The survey reveals that the 81 percent of them use analytics in advertising and marketing, but do not use it in the later stages of the customer journey.
Australia is settling on a state of hybrid cloud adoption, driven by a customer desire to avoid lock-in, boost flexibility and trigger innovation.
Avaya has revealed a further integration with Google Cloud Contact Centre artificial intelligence (AI) to provide better contact centre experiences for customers.
The channel is preparing to capitalise as artificial intelligence (AI) continues its aggressive growth trajectory across local and global markets, with end-user deployment aspirations turning into reality.
This increase in spending is primarily driven by the necessity for organizations to rapidly digitize and automate their legacy processes as well as enable access to legacy applications through RPA.
The two companies have jointly commissioned several large-scale RPA deliveries in core and support business functions.